Decision Making Tools
Fareha Shariff and BASH (
|The Assignment Brief | |
|Sampling | |
|Possible Problems | |
|Analysis of Data | |
|Measure of location, dispersion and correlation | |
|Conclusions | |
|Recommendations | |
a large national leisure and entertainments company called ‘Funtimes’ have been asked to carry out market research as the company is aiming to build an entertainment centre in Hertfordshire. They need to be sure that the region is the right place to invest and will eventually help the company to increase profit.
Funtimes have been asked to consider the following:
Current patterns of activity
-How often people go out for entertainment, whether it’s daily weekly or monthly.
- What kind of activities they take part in.
- The amount they spend on average
- The Breakdown of the above between age groups and between single, group and family activities.
Desired Patterns of entertainment
- How much... [continues]
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