The basis for your project primarily consists of step number one, Strategic Work; this step will let you know if a printed product is truly needed. You are in charge of this step; you will want to ask questions that will clearly define your product, define the goals in which you have, who you are intending this product for, as well as the purpose of the product.
If you have decided that a printed product is right for you, you will then move on to step number two, Creative Work, this step is also controlled by you, you will be asking more questions, the difference being that the questions included in this step will bring the product into focus. Allowing you to develop the design while determining the message, and how you want it to come across to your audience. You will also decide what type of product you will be producing, and a general idea of what you want the product to look like. Phase Two - Creative Production
Although there will still be more questions along the way, the majority of them have been taken care of, finally you can start creating your project. Images and Text will be most creative, the digital original images, illustrations, and text that you have decided to use in your product will now be produced. Images are being checked, adjusted, and retouched; this usually takes place in Adobe Photoshop (PDF format usually), few images these days have not been retouched in any manner. Illustrations are being drawn; usually in Adobe Illustrator. As you produce images, you are also composing text as well. Text and layout are usually created in Microsoft Word, this is excellent for producing and editing text, however it is not for print production.
The creation and alterations of your layout have unique steps; if you are not careful when producing the layout it will increase your cost and in turn delay the printed product.
This is why layouts are usually sent to advertising bureaus, design studios, printing houses, marketing departments and companies. Whoever you choose to create your layout, must know creating a visually appealing layout isn't enough, it must be suitable the printing plate phase; professional layout work is done using Adobe in Design.
Within a layout you have to worry about many things; typeface, character size and color, line length and spacing, wording, images and illustrations and of course your company or organizations mission statement and logo.
You will be producing many different versions of your layout, from its infancy to adulthood, you will need a system in order to organize the different versions and the different files in which your layout consists of (you always want to keep a copy of your original images and illustrations as well as your text).
After the adjustments have then been made to your layout, you will begin sending out many defend proofs to many interested parties. These party members will be able to attach comments and instructions about the changes in which should be made; proofs are sent using PDF format, Acrobat (an Adobe program) allows the comments to be saved to the documents. Phase Three - Industrial Production
The creation on high-resolution PDF-files, making images and documents print-ready, controlling imposition and screen frequency, as well as technologies such as a postscript, PDF, JDG, and different types of contract proofs is considered Prepress. Prepress is performed by the printing house.
Images can be adjusted for printing using what is known as an ICC profile; there are many different profiles in which can be used on the most common printing techniques.
A key step in this process is known as a contract proof. This is when you present the high quality proof to the customer...