Graphic Design in Society

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Graphic design is the art of communication. The designer takes an idea and creates a visual experience to communicate an idea, or to send a specific message to the responder through both printed and electronic means. Imagine a world without graphic design, you may not realise it right now but graphic design is everywhere. It’s what attracts you to a product or business and forces you to understand the message at the point of its creation. If the message is not clear then the graphic designer has failed. In this essay I will be discussing the history of graphic design, notable and popular styles, and the age old debate of computer versus the creative process, what the future holds and in turn proving that graphic design is the most important design discipline in our society.

Graphic design has always existed, it has always been there for artists to express themselves and documents show that it goes back to the late 19th century at least but in my opinion graphic design never became more important and known until the Bauhaus was opened in 1919. The Bauhaus or House of Building was an art school in Germany which pioneered simplistic design and became a style of design itself, although it only existed for 14 years. The style is still heavily popular today within examples such as Ikea who produce simplistic furniture, advertisements, accessories etc and sell unfathomable amounts each year. This couldn’t happen and continue to happen if it wasn’t for successful graphic design and the elegant Swiss style I talk about below.

With each era a new style emerged to match the changes in society, throughout the 1960’s when the hippy lifestyle was adopted it was shown heavily through the art produced. Posters were full colour, bright and flowing and colour theory was well used. The responder’s eyes were immediately drawn to the swirling and often unorthodox patterns which assisted in making it unique. The...
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