Grapevine in Business

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Grapevine: The informal form of communication in business.

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The University of Dhaka
13th April, 2010

A Report
On
Grapevine: The informal form of communication in business.

Course Name: Business Communication
Course No:

Submitted To

Submitted by

Mahamudul Hasan Roni
Id:17046

MBA
Dhaka University

Date of Submission: August 09, 2009

Executive Summary:

The term grapevine communication is often used interchangeably with the term informal communication. The term originated in the 1860s during the American Civil War. It was used as a term that described the telegraph lines that were strung through the trees in a manner that resembled grapevines. It also came to mean informal communication that was not very effective because the telegraph system was not a reliable source of communication at the time. Almost a century later, it was discovered that the path of grapevine communication does resemble a cluster of grapes. It has been shown that informal communication or grapevine communication occurs when formal communication is not sufficient. Research and studies have concluded that informal communication occurs either when insufficient of ambiguous information is transmitted through formal communication. Some organizational feel that some informal or grapevine communication is needed in organizational life.

Table of Contents

|Serial No |Contents |Page No | | | | | |Executive summary |III | | | | | |Table of contents |IV | |1 | | | |Introduction |01 | | |1.1 | | |Objective of the Study |02 | | |1.2 | | |Methodologies |02 | | | |1.2.1 | |Source Selection |02 | | | |1.2.2 | |Data collection |02 | | | | |1.2.2.1 |Primary data |02 | | | | |1.2.2.2 |Secondary data |02 | |2.0 | | | |Literature Review |03 | |3.0 | | | |Detail discussion, findings and analysis |04-18 | |4.0 | | | |Conclusion |19 | |5.0 | | | |References |20 |

1.0 Introduction:

Grapevine is an informal channel of business communication. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Man as we know is a social animal. Despite existence of formal channels in an organization, the informal channels tend to develop when he interacts with other people in organization. It exists more at lower levels of...
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