Grapevine - Communications

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Grapevine - Communications

By | October 2010
Page 1 of 19
Module:
Business Communications

The Importance of ‘The Grapevine’ in Internal Business Communications.

Table of Contents

Table of Contentsi
Terms of Referenceiii
Introductioniv
1Grapevine in Business1
1.1Internal Business Communications1
1.1.1Objectives1
1.1.2Formal versus Informal1
1.2Definition1
1.3History2
2Structure of a Grapevine2
2.1Elements2
2.2Informational Chains2
2.2.1The Single Strand Chain2
2.2.2The Gossip Chain3
2.2.3The Probability Chain3
2.2.4The Cluster Chain3
2.3The Transmission Forms of Rumours3
2.3.1Pipe Dreams or Wish Fulfilment3
2.3.2The Bogie Rumour4
2.3.3Wedge Drivers4
2.3.4Home-Stretchers4
2.4Types of Participants4
2.4.1Bridger’s or Key Communicators4
2.4.2Baggers or Dead-enders4
2.4.3Beaners or Isolates4
3Advantages & Disadvantages5
3.1Advantages5
3.1.1General Advantages5
3.1.2Impact on Management5
3.1.3Impact on Employees5
3.2Disadvantages5
3.2.1General Disadvantages5
3.2.2Impact on Management6
3.2.3Impact on Employees6
4Case Studies7
4.1Introduction7
4.2Background7
4.3Method7
4.4Results7
4.5Conclusion8
Conclusions9
Recommendations10
ReferencesI
AppendicesIV

Executive Summary

The objective of this report is to research and evaluate the importance of the grapevine in internal business communications and to provide recommendations of how organisations can effectively manage a healthy grapevine within their organisation.

In order to do this it is necessary to highlight the background and structure of the grapevine, and also its positive and negative impact on organisations. An experiment will demonstrate how quickly information can spread among people, and how easily it can become distorted.

The Grapevine originated during the American Civil War, it is now a world-wide method of informal...
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