Grand Strategy of Popular Holding

Topics: Publishing, Mass media, Publication Pages: 5 (1444 words) Published: July 15, 2009
Grand Strategy of Popular Holding

POPULAR use growth strategy that involves expansion in sales revenues, number of customers, number of employees to accomplish the holding’s mission. POPULAR is making fast and extensive inroads into the Greater China market, especially in China and Taiwan. Their business activities cover many major cities and provinces in China such as Beijing, Shenzhen, Guangzhou and Taipei. POPULAR also grow their business in Singapore, Malaysia, Hong Kong and Canada. POPULAR has the network, content and the platform to grow their business and expand into new products, markets and businesses. The three main core businesses which are retail & distribution, publishing, and e-learning enable popular has become an established household name in book and stationary retailing.

Publishing is a complementary business that acquired by POPULAR which is one of the growth strategies. POPULAR is gradually being recognized as an essential element in the book and publishing world in Singapore, Malaysia, Hong Kong and Taiwan. In publishing, POPULAR publish text book, supplementary book or general book.

In year 2006, POPULAR introduced HARRIS Bookstore which is a new brand that focus on English books. POPULAR are planning and introducing a new series of English children readers, titled ROBIN with i-pen readability and published by POPULAR UK Pte Limited. POPULAR also strive to transform themselves from a regional publisher to an international publishing group. Through POPULAR Canada, its Math Smart series has introduced into the United States. At the same time, they are looking closely at the UK market for potential business opportunities.

In Hong Kong, most of the syllabuses for primary school are changed, except for the subject Putonghua. To consolidate leadership of position in the pre-primary textbook market, POPULAR adopt two sets of textbooks in September 2007 school year. Pan Llotds Publisher Limited specializing in supplementary books in Hong Kong. Since Hong Kong students have to prepare for two assessment tests, Pan Lloyds respond to this market need by launching two assessment series, namely HKAT Mock & Intensive Practices Series and TSA Mock & Assorted Practice Series. In Singapore, Educational Publishing House Pte Ltd is the top assessment publisher with emphasis on primary school titles. They are beginning to publish more secondary titles.

In Malaysia, EPH Publishing (M) Sdn. Bhd., is gearing up to double the supplementary titles to be published for year 2008.To strengthen the publishing and retail & distribution divisions, POPULAR plan to publish more visually attractive full-color books, such as picture dictionaries, for toddlers and pre-primary school market.

In expanding publishing activities, POPULAR synergize it with e-leaning business and retail & distribution business. Armed with their vast content library and publishing resources, publishing support the retail & distribution, as well as the e-learning business by providing them with relevant, unique and excellent contents with highly scalable contents. POPULAR aim to be the most innovative publisher of bilingual books.

In retail &distribution, POPULAR introduce POPULAR membership card and give a lot of promotion to attract more buyers so that the sales revenue and number of customers can be expanded. Members can enjoy 20%* discount on POPULAR Choice & POPULAR Recommendation titles; 10% discount on all regular-priced merchandise at all POPULAR bookstore in Malaysia, Hong Kong and Singapore, and HARRIS Bookstores as well as CD-RAMA Department in Malaysia only; and 5% discount off of school and tertiary textbooks. Members can get discount at POPULAR connection as well. POPULAR connection is a reward program designed for members to enjoy discount and privileges at participating merchants’ stores such as Bossini (apparel), Icekimo (food), Norman (IT), Sunway Hotel (leisure), Optic Point (optical) and so forth. POP CLUB Magazine...
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