•Reducing costs and increasing productivity
•Increasing organizational capability and capacity
•Ensuring a strong strategic position
Ecommerce is an important part of this as well they expected to direct 50 percent of its orders through its site within three years. By using one platform for all its customer needs this would translate into: •One point of entry for customers
•Online customer segmentation through user identification •Integration with other stakeholders
•Customers ordering from multiple channels
•New features including credit purchasing, account automation, etc.
2. Increasing number of global competitors in Canada is reducing their market share in office product industry. Competitors use better information technology to increase sales. Customized service and products are becoming very important for business and customers. Competitors use more distribution channels and better technology to support their sales in Canada and in other countries. Staples their biggest competitor offers discounted prices to attract new customers. Grand & Toy’s customers might affect by this pricing strategy and might switch over to Staples. In order to attract more customers Grand & Toy needs better competitive pricing strategy. Grand and Toy should compete with Staples and other competitors such as Office Depot which has one third of its sales in business clients and now with it having Viking office products its selling internationally through catalogue sales giving them an...