Grameenphone

Topics: Mobile phone, Mobile network operator, GSM Pages: 6 (1467 words) Published: August 20, 2013
Introduction(History of GP).

The right and contemporary use of technology is the key to the progress of a nation. Keeping this in mind, Grameenphone always brings the future proof technology in order to facilitate your progress. The possibilities in this new world are immense and someone as bright as you should not be behind in anyway. At the end of the day, all the individual progresses accumulate to the progress of the beloved motherland. Grameenphone promises you to bring the best of communication technologies so that you can Go Beyond. Our Mission:

Leading the industry and exceed customer expectations by providing the best wireless services, making life and business easier Our Vision:
We exist to help our customers get the full benefit of communications services in their daily lives. We want to make it easy for customers to get what they want, when they want it. We're here to help. Our Values:

* Make It Easy
* Keep Promises
* Be Inspiring
* Be Respectful
Our Brand Promise:
Go Beyond

Organization Structure

Entry Strategy:

The global marketplace provides many opportunities for firms to increase their revenue base and their profitability. Moreover, in today’s knowledge –intensive economy, there is the potential to create advantages by leveraging firm knowledge when crossing national boundaries to do business . A firm has many options available to it decides to expand into international markets e.g. exporting ,Licensing, Franchising, Joint Venture and wholly owned subsidiary.

Telenor’ s corporate strategy has been characterized since the 1990s by almost prescient acquisitions in underserved wireless markets ready to blossom. The first wave of acquisition took place in early nineties, when Telenor decided to expand thetr operation into the Eastern European market. In the nintes they focused on south Asian market, starting with Bangladesh in 1996 and moving later into Thailand, Malaysia. Telenor entered into BD in joint venture with Grameen telecome- Telenor(62%) and Grameen telecome (38%).

PESTLE analysis:

1.Social Initiatives

The Grameenphone Community Information Center is a shared premise where rural people may access a wide-range of state of art services such as Internet, voice communications, video conferencing and other information services. This initiative by Grameenphone is in line with the company's objective to serve local community needs by: * Bridging the "digital divide" by providing information access to rural people - Alleviating poverty

* Educating the underserved and underprivileged on information-based services - Building local entrepreneurships and improving capacity
- Creating employment opportunities for the unemployed youth CICs are a unique business model that has won appreciation from the International community, such as from the Washington Post, from UNDP, as well as the blessings of several International bodies like Katalyst and the GSMA. The pilot project started in February 2006 with 16 CICs; today the project has become a massive operation with over 500 CICs operational in nearly 450 Upzilla's. The short-term plan of this initiative is to establish at least one CIC in each of the 462 Upazilla's. In the long-run Grameenphone plans to increase the number of CICs substantially so that very CIC can...
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