Grameen Phone
Introduction:
GrameenPhone is a dynamic and leading countrywide GSM communication solutions provider. It is a joint venture company between Telenor and Grameen. Grameenphone Ltd., the largest telecommunications service provider in Bangladesh, received its operating license in November 1996 and started its service from March 26, 1997. Now, after 13years of successful operations, Grameenphone is the largest mobile phone service provider in Bangladesh, with more than 28 million subscribers as of November 2008.
In this research, we want to know the customer perception, satisfaction of the service quality of GRAMEENPHONE.
GrameenPhone profile:
Grameen Phone (GP) started operations in 1997. In 2009, GP offered 69,439,400 ordinary shares at BDT 10 (US$. 014) each, in addition to a BDT 60 (US$ 0.871 premium, totaling BDT 4.86 bn (US$ 70.lSmn) & got Listed on OSE & CSE.
Quickly after its inception in 1997, GP established itself as the leading mobile operator in the country by providing superior coverage and better network quality perception than its competitors.
In the last 4 years, market dominance of GP has slowly eroded through intense competition, falling from 63% in 2005 to about 44% (September 2010).
GP 's AR?U has teen constantly declining, as mobile voice tariffs continue to fall and as greater numbers of subscribers come from lower income groups. From USD 5.4 in Q1 '07, the ARPU has come down to USD 3.03 in 03 '10 (02 2010 USD 3.47).
GP was the first mobile operator to introduce prepaid mobile connections in Bangladesh in 1999. Apart from internet services through EDGE, Crameenphone is also the only medium through which Cell Bazaar operates a service where people can buy and sell products through a mobile. It also operates a telemedicine service called Health line, It provides a host of other VAS services including ringtones, welcome tunes, SMS-MMS, instant messaging, sports-news updates, stock market updates, electronic ticketing service etc. OP
GrameenPhone is a dynamic and leading countrywide GSM communication solutions provider. It is a joint venture company between Telenor and Grameen. Grameenphone Ltd., the largest telecommunications service provider in Bangladesh, received its operating license in November 1996 and started its service from March 26, 1997. Now, after 13years of successful operations, Grameenphone is the largest mobile phone service provider in Bangladesh, with more than 28 million subscribers as of November 2008.
In this research, we want to know the customer perception, satisfaction of the service quality of GRAMEENPHONE.
GrameenPhone profile:
Grameen Phone (GP) started operations in 1997. In 2009, GP offered 69,439,400 ordinary shares at BDT 10 (US$. 014) each, in addition to a BDT 60 (US$ 0.871 premium, totaling BDT 4.86 bn (US$ 70.lSmn) & got Listed on OSE & CSE.
Quickly after its inception in 1997, GP established itself as the leading mobile operator in the country by providing superior coverage and better network quality perception than its competitors.
In the last 4 years, market dominance of GP has slowly eroded through intense competition, falling from 63% in 2005 to about 44% (September 2010).
GP 's AR?U has teen constantly declining, as mobile voice tariffs continue to fall and as greater numbers of subscribers come from lower income groups. From USD 5.4 in Q1 '07, the ARPU has come down to USD 3.03 in 03 '10 (02 2010 USD 3.47).
GP was the first mobile operator to introduce prepaid mobile connections in Bangladesh in 1999. Apart from internet services through EDGE, Crameenphone is also the only medium through which Cell Bazaar operates a service where people can buy and sell products through a mobile. It also operates a telemedicine service called Health line, It provides a host of other VAS services including ringtones, welcome tunes, SMS-MMS, instant messaging, sports-news updates, stock market updates, electronic ticketing service etc. OP
References: Customer satisfaction are positively related with product and service quality. In the recent study, Aydin, Ozer, and Arasil (2005) have investigated the relationship Customer Loyalty The importance of loyalty has been widely recognized in the marketing literature (Oliver, 1999; Samuelson & Sandvik, 1997; Howard & Sheth, 1969) 13 Customer loyalty represents the repeat purchase and referring the company to other customers (Heskett, 1994) Customer loyalty reduces marketing costs and that the relative costs of customer retention are substantially less than those of acquisition (Fornell & Wernerfelt, 1987). Hallowel (1996) characterize customer loyalty as the relationship a customer maintains with the seller after the first transaction. Customer loyalty is often referred to as a purchase behavior (Griffin, 1996)