Graha Pena Marketing Report

Introduction Starbucks is one of the famous coffee shops in the world. It has opened 17.000 coffeehouse chains all over the world. In 1971, Starbucks opened its first coffee shop at Pike Place Market in Seattle.
Purpose and Scope The purpose of this report is to introduce Starbucks to everyone. In this report, we will focus on the six topics: the price of the food and beverage, the atmosphere of the place, the decoration, the concept of Starbucks, the location of the Starbucks that we choose, and the brand that Starbucks has.
Assumption
My recommendation of Starbucks at Graha Pena are based on the assumption that reason why Starbucks at Graha Pena has the most strategic place in Surabaya.
Methods
My information for this report comes from internet and the fact that we gain from Starbucks Graha Pena. We surveyed the location on
It is because Starbucks wants a place where everyone can drink their coffee while doing their work which is needed an electronic such as headphone and laptop as their supporting goods. Starbucks also wants a place where everyone can have conversation easily. Starbucks has opened many coffeehouse chains in Surabaya. The one in Graha Pena at Ahmad Yani Street is the most strategic Starbucks’ location. This Starbucks is located near DBL and Graha Pena, which is an office complex. Occasionally, Graha Pena and DBL (Development Basketball League) like to arrange competition for high schoolers to attend. Consequently, many high schoolers will stop at Starbucks to attend the competition and take a rest there when go to Graha Pena. In addition, a lot of the office employees can also spend their lunch or after work time at Starbucks. They can also have an informal meeting there. Starbucks is an international coffee brand that is famously known by the entire world. Starbucks Corporation is an America coffee company and coffee house chain. Starbucks was founded in Seattle, Washington in