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  • Topic: Organizational culture, Organization, Organizational studies
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ISSN 1392-1258.EKoNoMIKa 2009 87

FACTORS OF ORGANIZATIONAL CULTURE CHANGE
Violeta Raimonda Kulvinskienė
Associate Professor Doctor of Social Sciences Vilnius University Department of Management Saulėtekio av. 9, LT-2040 Vilnius Tel.: (370 5) 2366134 E-mail: violeta.kulvinskiene@ef.vu.lt

Eleonora Seminogova Šeimienė
Project Manager TNS Gallup Ltd. Raugyklos st. 15, LT-01140 Vilnius Tel.: (370) 615 4478 6 E-mail: eleonora.seimiene@gmail.com

Abstract. Organizational culture has a significant impact on the organization members’ life and in general it helps a company to achieve positive financial results. Organizational culture is very important in achieving internal integration and implementation of the strategy of adaptation in the external environment. Therefore a lot of companies explore their organizational culture and leaders, if needed, seek consciously to form, develop and change organizational culture. The aim of the article is to analyze the theoretical attitudes towards organizational culture change, to present research results of furniture manufacturing company‘s organizational culture, to describe the aspects that had impact on the organizational culture change and the matrix of organizational culture management. The object of the research is factors that have impact on the organizational culture change. Methods of research: analysis and generalization of literature, opinion survey of organization members by means of the designed questionnaire and in-depth interview as well as comparative analysis. Results of the research show that organizational culture change during 2006–2008 can be described as the movement from the “hierarchy” type towards “adhocracy” type and the main factors that had made impact on the organizational culture change were persons from outside incorporated in the organization and the installation of new technology. The main conclusion of the article is that it is important to establish and ensure continuous monitoring of the organizational culture, to estimate factors that have impact on the organizational culture change and to establish the matrix of organizational culture management in order to manage organizational culture in the right direction. Key words: organizational culture, organizational culture change, factors of organizational culture change, organizational culture management.

Introduction
Organizational culture is one of the most important factors of company’s success or failure. Each company has an organizational culture, and depending on its strength, the organizational culture may have a prominent impact on the members oforganization,theirvaluesandbehavior.

Organizationscanbeflexibleorstagnant, innovative or conservative, focusing on their external or internal environment. Makingresearchintheorganizationsscientistshaverealizedrecentlytheimportant role of organizational culture in the lives of organization members and in general the contribution of organizational culture 27

into the company’s successful performance. Nowadays due to the changes of micro and macro environments the formation of strong, integral, based on common valuesorganizationalculturebecomesincreasingly relevant to ensure the success of thewholecompany.Thatiswhyanumber of companies conduct research of their ownorganizationalculture,andtheirleadersattempttomanagetheirorganizational culture consciously – to form, develop and changeit,ifnecessary. the purpose of the research is to investigate the organizational culture (the case of furniture manufacturing company), to make comparative analysis of organizationalcultureintheyears2006and2008, to identify and describe the changes of organizationalcultureandthefactorsthat had impact on it, to create a matrix of organizationalculturemanagement.

Theoretical aspects of organizational culture change
The factors that...
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