The worldwide market for global positioning system (GPS) navigation and locationbased services has been growing exponentially and is expected to rise to 13.4 billion Rupees in 2014, with a high compound annual growth rate. Although still at a nascent stage in India, the GPS navigation market holds tremendous potential for growth, driven by its increasing acceptance among the younger generation as well as the exponential growth in popularity in car as well as in bike.
However, unlike developed countries where navigation was established by portable navigation devices (PNDs), followed by vehicles and then smartphones , India is witnessing a reverse trend, says Rajat Tandon, director (India sales) of the Chicago-headquartered world 's leading digital map and location content provider.
However, with this development, does he foresee a trend setting in withthe bike manufacturers ? "Absolutely. Other Bike manufacturers are closely following the pursuit and we expect more announcements soon. In fact, we are seeing a significant growth of interest from Indian bike manufacturers on offering navigation as a part of the vehicle. Navigation helps increase their bike value and differentiate their product offerings. The other trend seen is an increasing interest in offering personal navigation devices as an aftermarket solution." But what about the products available in India? Are they at par with the latest products available in developed markets? "We would say that it is less about being at par with developed markets and more about what is really required in India, given the navigation preferences of Indian travellers. Every year, NAVTEQ invests in research to gain insights into the way locals navigate. This enables the company build a strategic road map based on understanding market requirements," says Mr Tandon.
Reason why suitable for Indian market :
GPS Navigation in India: Interesting times ahead
As per the
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