Google World

Topics: Google, Search engine optimization, Web search engine Pages: 14 (6015 words) Published: January 18, 2013
Google World
Anyone that is connected to the Internet is likely connected to Google. Some people feel threatened by Google’s world expansion, but that is a natural progression for a business that is improving the world. Google shares its success with the world and provides free access to information. The company’s ambitious mission depends on innovation and trust to be successful. Contrary to what critics are saying, Google is not a monopoly, the claims have no grounds and truth prevails. Google gives back to the world with Google Books, Google Ideas,, and other efforts. Regardless how people feel about the company, the facts conclude that Google is making the world a better place. Introduction

Anyone that is connected to the Internet today is likely to be also connected to Google in some way. Google has become a word commonly used around the world, and for years the company has been a subject of much ongoing debate and criticism. Topics range from monopolizing the Internet, to collecting user data for deceitful purposes, to plans of taking over the world. Critics have basically framed Google as a monopoly that cannot be trusted. People are hungry for information. With today’s technology and rapid access to information, there is a high demand from people to have instant answers to everything at their fingertips. Interesting enough, the same people are suddenly concerned about privacy when Google collects information about online habits to provide a better service. Is this collection of information any different than an employer’s requirement for employees to complete a job application or a financial institution researching a customer’s financial status before approving a loan? Critics argue that Google is taking away privacy and monopolizing the internet, but Google is actually improving the world by simply organizing information and delivering useful products. Some people may feel threatened by Google’s expansion around the world, but that is a natural progression for a successful business that is involved in improving the world. Research gathered here has been arranged into the following categories: how Google shares its success with the world, how Google’s success requires trust, how critics are wrong about Google, and how Google gives back to the world. Google is an innovative company with an ambitious mission of facilitating access to the entire world’s information in every language (Google, n.d.b). The success of Google revolves around trust and the semantic web needs data provided by consumers to become better (Dawson, 2012). Review of Literature

The company has created a chronological time line that starts in 1995 when Larry Page and Sergey Brin first met at Stanford University. The time line identifies all the products created by Google, hiring of key employees, donations to charities and special projects, expansion around the globe, and many other significant company related events (Google, 2012). Google’s mission statement has always been “to organize the world’s information and make it universally accessible and useful” (Google, n.d.b, para. 1). Co-founder, Larry Page, stated, "we have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone" (Farfan, 2012, para. 15). Google (n.d.c) has always “focused on providing the best user experience possible,” and they “take great care to ensure that they will ultimately serve you, rather than [their] own internal goal or bottom line” (para. 1). It is important to understand that Google makes their money by advertising products and services for other businesses (Google, n.d.d). “Google is the oracle of redirection” (Gleick, 2011, para. 5). The search engine organizes, but does not directly possess all the information (Gleick, 2011). Google has the ability to point consumers to the answers they are seeking. Based on APEC Privacy Framework and using a combination of law and self...
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