Professor Don Dutko
27 August 2011
Google: Work/Life and Being Number One
From its inception as an internet search company, ironically Google has become a staple in all aspects of internet communication. Within the last decade, they have successfully transcended their business operations. For such a company to radically change the way people communicate, I will discuss how its diverse work/life balance programs helped them achieve there leadership position, and considering several factors, how these programs have them that constantly regarded as a best company to work for.
To attain my goal, I have constructed my paper based on several aspects of Google. First, I shall provide an account of Google’s history. Google’s history is relevant to my paper in that it will display its company culture and the radical thinking that separates them from their competition. Next, I will identify Google’s work/life balance programs and why they were implemented. Finally, I will elaborate on the results of these programs, what impacts they have on Google’s workforce, and industry reaction. GOOGLE’S HISTORY
What is known as Google today, a multinational, multifaceted corporation, is the two year result of two college graduates. In 1996, Larry Page and Sergey Brin began collaborating on a search engine called BackRub, the precursor to Google (“Google”). The following year, Page and Brin decided to formally change the name of their internet search engine from BackRub to Google, “a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros” (“Google”). Google experiences another milestone in its early history in 1998. The co-founder of Sun, Andy Bechtolsheim writes a check for $100,000 to Google, Inc. Ironically, Google, Inc. did not exist yet in this business form. Google begins to receive accolades for its prowess and user-friendly interface. Between 2000 and 2001, Google begins to expand their language offerings, “French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish” are the first languages supported (“Google”).
Google begins to gradually shift into other business segments in the early 2000’s through acquiring Prya Labs, creators of Blogger.com and Applied Semantics, creators of AdSense (“Google”). The year 2006 brought another milestone to Google, the acquisition of YouTube. From the press release: The acquisition combines one of the largest and fastest growing online video entertainment communities with Google’s expertise in organizing information and creating new models for advertising on the Internet. The combined companies will focus on providing a better, more comprehensive experience for users interested in uploading, watching and sharing videos, and will offer new opportunities for professional content owners to distribute their work to reach a vast new audience. (“Google”)
Perhaps Google’s biggest departure from their internet search business was the purchase of Android Inc., which later became known as the Android operating system that changed the wireless telephone industry. In 2005, as Ben Elgin reports, “Google quietly acquired Android Inc. The 22-month-old startup, based in Palo Alto, Calif., brings to Google a wealth of talent, including co-founder Andy Rubin, who previously started mobile-device maker Danger Inc.” Three years later, Google, in collaboration with T-Mobile, formally introduce the G1, the first phone built on the Android operating system (“Google”). Later on, Google would solidify their commitment to the wireless telephone industry with the acquisition of Motorola Mobility. The deal, which Goldman et al. reports, will cost “$12.5 billion.” While Google has stated the intent of the purchase of Motorola Mobility is to deepen their presence in the wireless industry, analysts contend this transaction was a legal move. Goldman et al. argues that: Acquiring patents...