Google Strategy Plan

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Abstract
Google is the most recognized search engine on the internet in the world. They are a global technology company focused on improving the ways people connect with information. Google’s revenue primarily comes from delivering online advertising. Google’s is focused on areas such as search, advertising, operating systems and platforms and enterprise. AdWords is Google program used by businesses to promote their products and services with targeted advertising. Also, third parties that make up the Google Network use another Google program, AdSense, to deliver relevant advertisements that generate revenue (Lennihan, 2012).

As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and advertising and are looking for new ways technology can expand their business. They want to be technological innovators that people want to work for to be the leader in technology research and development. The Google culture encourages their people to explore new ideas that may lead to a breakthrough not yet discovered.

The Global Strategy Plan covers from where Google first started by two Stanford PhD students back in 1998 into what it is today, a multi-billion dollar corporation that strives to be the leader in technology. They are continuously looking for ways to improve the search for users and the speed and information they receive. Google is a technology leader and continue to expand into more technology fields.

Google
Google provides a variety of tools to help businesses of all kinds succeed on and off the web (Google Company, 2012). They are a global technology leader focused on improving the ways people connect with information. Innovations in web search and advertising have made Google’s web site a top internet property and their brand one of the most recognized in the world (Grant, 2010, p. 350). Google’s advertising programs, with range from simple text ads to rick media ads, help businesses find customers, and help publishers make money off of their content. They also provide cloud computing tools for businesses that save money and help organizations become more productive (Google Company, 2012). Google’s mission is to organize the world’s information and make it universally accessible and useful (Grant, 2010, p. 350). Firm Analysis

Google Inc. was established in September 1998 in a friend’s garage in Menlo Park, California by Larry Page and Sergey Brin, PhD students at Stanford University. In January 1996, Page’s search for a dissertation topic led him to examine the linkage structure of the World Wide Web. Page and Brin developed a page-ranking algorithm that used backlink data (references by a Web page to other Web pages) to measure the importance of any Web page. They called their search engine “Google” and on September 15, 1997 registered the domain name google.com. They incorporated Google Inc. and Google’s “Page Rank” algorithm was granted a patent on September 4, 2001 (Grant, 2010, p. 340). The Google search engine attracted a rapidly growing following because of its superior page ranking and its simple design. In 2000, Google began selling advertisements – paid web links associated with search keywords. After 2000, Google experienced explosive growth and was boosted in May 2002 by AOLs decision to adopt Google’s search engine and its paid listings service (Grant, 2010, p. 341). Page and Brin’s initial funding for Google was a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems. In June 1999, larger funding was obtained from venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital. On August 19, 2004 an initial public offering of about 7% of Google’s...
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