Google Strategic Management Essay

Only available on StudyMode
  • Download(s) : 521
  • Published : October 25, 2009
Open Document
Text Preview
[pic]

[pic]

[pic]

Lecturer: Dr Eric Kuan
Student Name: Ng Chee Kng Mike
Student ID: 06027964
Batch No: BBME1 0639A

[pic]

Content Page

| |Page No | |Acknowledgements |4 | |  |  | |Executive Summary |5 | |  |  | |Proposal |6 | |  |  | |Chapter 1: Introduction |10 | |1.1 Introduction to Company |11 | |1.2 Task Environment |11 | |1.3 Rationale of the Project |12 | |1.4 Scope of the Project |12 | |1.5 Project Objective |13 | |  |  | |Chapter 2: Methodology |14 | |2.1 Approach |15 | |2.2 Data Sources |15 | |  |  | |Chapter 3: External Environment Analysis |16 | |3.1 External Environment |17 | |3.1.1 PESTEL Analysis |17 | |3.1.2 Competition Within Industry |18 | |3.1.3 Industry Life Cycle of Internet |21 | |3.2 Summary of Key Macro Environment Finding |24 | |  |  | |Chapter 4: Internal Analysis |25 | |4.1 Resources and Capability Analysis |26 | |4.1.1 Resource Analysis |26 | |4.1.2 Brand and Reputation |27 | |4.1.3 Human Resources and Culture |29 | |4.2 Summary of Key Micro Environment Finding |32 | | ...
tracking img