Google Strategic Management Essay

Topics: Google, Web search engine, Google search Pages: 30 (6333 words) Published: October 25, 2009
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Lecturer: Dr Eric Kuan
Student Name: Ng Chee Kng Mike
Student ID: 06027964
Batch No: BBME1 0639A

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Content Page

| |Page No | |Acknowledgements |4 | |  |  | |Executive Summary |5 | |  |  | |Proposal |6 | |  |  | |Chapter 1: Introduction |10 | |1.1 Introduction to Company |11 | |1.2 Task Environment |11 | |1.3 Rationale of the Project |12 | |1.4 Scope of the Project |12 | |1.5 Project Objective |13 | |  |  | |Chapter 2: Methodology |14 | |2.1 Approach |15 | |2.2 Data Sources |15 | |  |  | |Chapter 3: External Environment Analysis |16 | |3.1 External Environment |17 | |3.1.1 PESTEL Analysis |17 | |3.1.2 Competition Within Industry |18 | |3.1.3 Industry Life Cycle of Internet |21 | |3.2 Summary of Key Macro Environment Finding |24 | |  |  | |Chapter 4: Internal Analysis |25 | |4.1 Resources and Capability Analysis |26 | |4.1.1 Resource Analysis |26 | |4.1.2 Brand and Reputation |27 | |4.1.3 Human Resources and Culture |29 | |4.2 Summary of Key Micro Environment Finding |32 | | ...
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