Strategic Planning For Enterprise IT
Assignment 1: Case Study Analysis
Table of Contents
From the history3
Products and Services Timeline4
Android Market and Google TV6
List of References9
‘Major failures in using IT are often based on much better technology and bad business vision. Successes come from good enough technology and a clear understanding of the customer.’ P. G. W. Keen.
Internet is anything and everywhere. The growth of internet users worldwide from 2000 to 2011 is 528.1% as shown in ‘Internet Usage Statistics’ from www.internetworldstats.com (Appendix A). In average, about 60% population of Europe is using internet on regular basis. And some European countries have 80-90%. There are lots of companies that would not even exist without internet. If we look at today’s news about digital world we will find out that the biggest titles are about Google, its products and services. This company is in the centre of attention in nowadays. Nearly every internet user even ones used Google’s search engine. Google has 77% of desktop search engine market share as shown on diagram (Appendix B). That’s why I would like to have a closer look at this corporation, this “Hero of our time”.
From the history
The Google search engine became very popular among internet users and sometimes the word “Google” is used as verb “Googled”. The co-founders of Google, Larry Page and Sergey Brin, met each other as Stanford University graduate students in computer science in 1995. They both had strong opinions and viewpoints, but it didn’t prevent them from solving one of computing’s biggest challenges: creating a web search engine. In 1996, they started the first their search engine called BackRub and had no idea that it will become a phenomenon. Then they renamed this project to “Google”. Page and Brin were looking for investors in order to continue their work. After one brief meeting with Andy Bechtolsheim, Sun co-founder, he wrote a check for $100000. And in September 1998 they established Google Inc. so they could deposit the check. In 1998, Google handled 10000 search queries a day.
In 1999, Google handled more than 500000 search queries a day. And by the end of 2000, Google became the world’s largest search engine with 100 million search queries a day. On April 29, 2004, Google Inc. went public and shares were priced at $85. In May 2010, Google’s stock was selling for $500 a share, employed more than 20000 full-time employees and having around 83% of search engine market share in the world.
Products and Services Timeline
1996 – The first their search engine called BackRub.
2000 – Google AdWords launches with 350 customers.
2001 – Image Search launches, offering 250 million images. 2002 – Google News launches wit 4000 news sources and now you can search for stuff to buy with Froogle (later called Google Product Search). 2003 – Google launches AdSense, the highest revenue generator for the company. This program allows websites to publish adverts on their pages and the publisher is paid every time someone clicks on ad from this page. 2004 – Google launches the beta version of Google Scholar, a free resource for searching books, articles, technical reports and so on. 2005 – Google Maps goes live. Later this year they launch Google Earth, Google Talk, Google Analytics and Gmail for mobile. 2006 – Google introduces Picasa and chat in Gmail using messaging tools from Google Talk. Also Google launches Google Finance, Google Romance, Calendar, Trends and Picasa Web Albums. In June, they announce Google Checkout as online payment system and competitor with PayPal. In October,...