Google Search

Only available on StudyMode
  • Download(s): 212
  • Published: February 17, 2013
Open Document
Text Preview
Contents
Introduction2
Products and services to users3
Products and services3
Huge effort for the web5
Google Analytics5
Analysis Tools5
Content Analytics5
Social Analytics6
Mobile Analytics6
Conversion Analytics6
Advertising Analytics6
S.W.O.T Analysis and Finance6
Strengths7
Weaknesses7
Opportunities7
Threats8
Competitors8
Conclusion8
References9

Introduction
Google is a play on the word googol. A googol is a very large number that 1 followed by 100 zeroes. There isn't a googol of anything in the universe. Not stars, not dust particles, not atoms. Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web. Google`s mission consists in organizing the information in the world and to make it universally accessible and useful. It has submitted official incorporation papers in California on September 4, 1998. Before the official corporation, Larry and Sergey had met at Stanford and cooperate on a search engine for the college’s servers that called “BackRub”. They have decided to develop the search engine and renamed their creation “Google”. After having invented brand of this company they were supported with their first $100,000 investment check, and established an office in a garage in Menlo Park. Google first of all is known all over the world as an Internet search engine. In addition, It provides a huge set of Internet products and services. Cards Google, Earth Google, Video Google, Images Google, Gmail, News Google, Phone Google, Calendar Google, Google Groups, Google Translate, and Google Books.

All products which are produced by Google Company. Products and services to users
The main task of their technologies is to find the information and help people to implement the plan. The search should be more intelligent and fast. For example, if we enter the query [Jaguar], the system itself needs to understand that we are looking for a car, not the pictures of animals. I do not argue that a Google browser today 100% fits this description, however, they are trying to develop new technologies that can accurately determine what people want to search on the web. They are trying to make their products work intuitively and allowing to users share documents with contacts in Gmail, without copying them, and open tabs on our Android phone, selected the Chrome browser on our computer. All this means that their products have to simplify the user experience, enabling us to do what we like to spend time with the family, relax in nature, to paint or to organize a party. They are still far from ideal, but is actively moving towards perfect. Products and services

They offer a variety of tools to increase the efficiency of business in the web, as well as outside of it. These programs are used in their company and many other organizations around the world. The wide range of their promotional programs, from simple text advertisement and ending with a full media advertisement, helps organizations find customers and make money on the content of web resources. In addition, they offer tools for cloud computing, allowing to increase the profitability and productivity of organizations.

Huge effort for the web
Their products allow us to make the Internet better and thereby increase our chances on the web. Chrome and Android are faster and more convenient online experience. They also provide the concept of open networks and to take part in various projects aimed at the development of network ecosystem and the further evolution of the Internet. Ever since Google came on the scene, the Network has undergone fundamental changes. There are only one constant - their faith in the unlimited possibilities of the Internet. Google Analytics

Google Analytics not only allows us measure sales and conversions, but also gives us accurate insights into how visitors use our...
tracking img