Google Problems and Solution

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Benjamin Dalusma
Google Assignment 2
Google build its entire success with innovations and creativity and revolutionizing the Internet world in the early 2000’s. However, lately the company has been facing major organizational issues due to the fact that they are too “idealistic” and their vision and management structure seem to not be compatible. In order to remedy these issues, Google must make decisions to improve the situation they’re facing. One of the biggest problems Google faces is that people believe that they give an absolute importance to data and that they do not focus on offering tangible products to their customers. A possible alternative for them would be to adopt an “Apple-like” marketing plan and offer touchable and concrete products just like Apple who since the beginning of the 2000’s has sold computers, MP3 players and phones. Google is perfectly capable of doing so. With more then 10,000 engineers employed by their company, and a well-known name in the computer-science industry, Google has the facilities and the resources to perform well in this type of business. However entering this business might be risky considering that there are a lot of well-established competitors in the market (Microsoft, Apple for example). This alternative would also depart the company from its original culture and values: Internet products. It is clear today that Google has failed in the social networking, the e-book market and in other products such as Google Buzz. Google has also been very reactive to market trends lately and has not really been innovating like they did in their beginnings. A second alternative would be to focus on the “next big thing”. They actually seem to have the next big thing: “Cloud Computing” which is a service that is growing at a very fast rate. Google, with its Google Doc and Picasa, is the leader of this very new service and potential business. Cloud Computing should not be the only product they should...
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