Google Organization Analysis
Organization Bound Condition
Maria Khisameeva
David Maes
Amanda Nielsen
Kitti Tumbász
10A
Content
1. Introduction 2
2. Assessment 2
Background information 2
SWOT analysis 3
Organizational structure 3
3. Baseline 4 Problem statement 4 Internal events causing change 5 External events causing change 5
4. Components 6
Cultural analysis of markets 6
Goals of the project 7
Levitt’s diamond 7
5. Down to specifics / Implementation 8 Resistance to change analysis 8
McGregor Theory X/Y 9
Kurt Levin’s’ 3 Phases Change Management Model 11
8 step model 12
6. Evaluation 13
7. Sources 14
1. Introduction
By looking at today’s market it is noticeable that innovation and fast reaction on the market changes is one of the key-components for success. During our research we have realized that even the fastest-growing company in the world – Google – is having difficulities, therefore we decided to look into the problems of the organization and propose some changes that would protect the company to be “too big and too slow”.
As our main structure the ABCDE strategic model has been used in order to cover up the whole process. Within that several other organizational theories have been used, such as Lewitt’s Diamond, the 3 step process, McGregor’s X/Y theory, Kurt Levin’s’ 3 Phases Change Management Model and John Kotter’s 8 step model in order to analyze the problem and work out a possible solution for the company’s problem.
2. Assesment
Background information
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. The company`s core business is search advertising, which accounts for 90%
Maria Khisameeva
David Maes
Amanda Nielsen
Kitti Tumbász
10A
Content
1. Introduction 2
2. Assessment 2
Background information 2
SWOT analysis 3
Organizational structure 3
3. Baseline 4 Problem statement 4 Internal events causing change 5 External events causing change 5
4. Components 6
Cultural analysis of markets 6
Goals of the project 7
Levitt’s diamond 7
5. Down to specifics / Implementation 8 Resistance to change analysis 8
McGregor Theory X/Y 9
Kurt Levin’s’ 3 Phases Change Management Model 11
8 step model 12
6. Evaluation 13
7. Sources 14
1. Introduction
By looking at today’s market it is noticeable that innovation and fast reaction on the market changes is one of the key-components for success. During our research we have realized that even the fastest-growing company in the world – Google – is having difficulities, therefore we decided to look into the problems of the organization and propose some changes that would protect the company to be “too big and too slow”.
As our main structure the ABCDE strategic model has been used in order to cover up the whole process. Within that several other organizational theories have been used, such as Lewitt’s Diamond, the 3 step process, McGregor’s X/Y theory, Kurt Levin’s’ 3 Phases Change Management Model and John Kotter’s 8 step model in order to analyze the problem and work out a possible solution for the company’s problem.
2. Assesment
Background information
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. The company`s core business is search advertising, which accounts for 90%