Google No 3

Topics: Web search engine, Google search, AOL Pages: 2 (506 words) Published: December 3, 2012
Question 3
 What are the key factors that define success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies? Key Factor
1. A well- known and well-respected brand name
Any firm in the search engine industry must have a well-established name in order to gain customers to visit their site. Google has created alliances with other large companies to create awareness of their companies such as AOL strategic alliances to help spark awareness. A company must also well-respect. It is easier to keep a customer then to obtain a new one. Therefore, search engine sites must remain well respected by all user and potential users. Google has sustained their respect by never forgetting who made them into who they are today. They pride themselves on their sense of community and continually create value added services for their users. 2. Targeted users Service

Google ads are particularly effective because they are highly targeted to what Internet users were immediately searching for. 3. Global presence
Globalization is becoming a huge factor for virtually every industry. The online search engine industry is not different. Firms must take this into account and make sure that they are either expanding out to the global community or planning to the future. 4. Overall low cost

Costs are better when they are low. If the firms in the online search industry can keep costs low they can continue to offer low fees for their sellers and buyers. This will ensure that customers will not leave their firm because of high costs. Key success factors in Google

1. Growing use of internet
Everyday more people are becoming users of the internet. Especially in Asia and Europe, the Internet is more accessible than ever before. This is a driving force for the online search engine industry because it creates new users and advertisers around the world. 2. Increasing globalization

The online search engine industry is...
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