Google & Motorola - a Horizontal Merger Case

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Google,
 Inc.
 &
 Motorola
 Mobility
 Holdings,
 Inc.
 
A
 Non-­‐Horizontal
 Merger
 &
 Acquisition
 Case
 

 
 
 
Maastricht
 University
  School
 of
 Business
 and
 Economics
 
  Maastricht,
 04
 April
 2012
  Name:
 Gregor
 Hohls
  ID:
 i6001867
  Study:
 International
 Business
 Economics
  Course:
 International
 Competition
 Policy
  Course
 Code:
 EBC2093
  Group
 Number:
 02
  Tutor
 Name:
 G.
 Valletta
  Writing
 Assignment:
 Final
 Case
 Study
 

 

 
 
 
 

Table
 of
 Contents
 
 
1.
 Introduction
 ...................................................................................................................  1
  2.
 The
 Case
 ........................................................................................................................  1
  2.1
 Google,
 Inc.
 ..........................................................................................................................  2
  2.2
 Motorola
 Mobility
 Holdings,
 Inc.
 ..........................................................................................  2
  2.3
 Reasons
 for
 a
 Merger
 ...........................................................................................................  2
  2.4
 The
 EU
 Decision
  ....................................................................................................................  3
  2.5
 The
 US
 Decision
  ....................................................................................................................  4
  2.6
 Intermediate
 Summary
 ........................................................................................................  5
  3.
 Economic
 Analysis
 ..........................................................................................................  5
  3.1
 Antitrust
 Guideline
 ...............................................................................................................  5
  3.1.1
 Product
 Market
 Definition
 ...................................................................................................  6
  3.1.2
 Foreclosure
 or
 Harm
 on
 Consumers
 ....................................................................................  9
  3.1.3
 Efficiency
 Gains
 ..................................................................................................................  10
  3.1.4
 Results
 ................................................................................................................................  11
  3.2
 Outlook
 and
 Other
 Issues
 ...................................................................................................   11
  4.
 Conclusions
 ..................................................................................................................  12
  Bibliography
 ....................................................................................................................  13
 
 
 

 

 

 

1.
 Introduction
 
On
  August
  15th
  in
  2011,
  Google,
  Inc.
  announces
  that
  it
  has
  agreed
  on
  acquiring
  Motorola
  Mobility,
 Inc.
 by
 means
 of
 share
 purchase.
 This
 $12.5
 billion
 deal
 is
 Google’s
 first
 step
 into
  the
 mobile
 device
 hardware
 market
 and
 can
 therefore
 be
 seen
 as
 a
 non-­‐horizontal
 or
 vertical
  merger,
  as
  Google
  has
  been
 ...
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