“KNOWLEDGE MANAGEMENT – GOOGLE INC.”
One of the leading global corporations that incorporate KM within their company is Google Inc. The corporation has been dominating as the world’s most valuable brand for the last four years, until Apple Inc. overtook them in May 2011. Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford, working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library". Their research project, titled “BackRub”, made use of a program that followed the links in a webpage and analyzed all the results produced. In 1997, the duo registered their program under the domain google.com and by 1998; Google became an official privately corporation. Nowadays, Google Inc. is a global technology leader determined to unify the world’s information and make it universally accessible and beneficial to people. With its widespread investigation on automated search algorithms and using the latest technological innovations, Google quickly established itself as the leading search engine on the Internet and as one of the most recognized brand in the world. While other search engines kept adding more popup advertisements on their homepages, Google focused solely on consumer satisfaction, ensuring them security and allowing them to produce relevant results on what they are looking for. In contrast, their competitors (Yahoo, Microsoft) flood their search engines with various elements that, at times, become an unwanted distraction. Google has a simple user interface that boasts of classic elegance and instantly sends a message to their user stating they are here to give you exactly what you want. Google’s success has come as a direct result of concentrating on people’s needs. Co-Founder and CEO of Google Inc. Larry Page stated his search engine has always focused on precision,...
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