Google Innovation
------------------------------------------------- innovation and entrepreneurship
BU035
LECTURER: ISAAC lEung sTUDENT NAME: TRAN PHAM THANH HOA
STUDENT NUMBER: 004MKT412
LECTURER: ISAAC lEung sTUDENT NAME: TRAN PHAM THANH HOA
STUDENT NUMBER: 004MKT412
GOOGLE COMPANY
Table of Contents Introduction 2 Executive Summary 2 Enterprise innovation-products and services 2 Innovation from entrepreneur network 3 Innovation from Management team, marketing and operation 4 Innovation from company’s culture and current and future business 6 Reference 8
Introduction
Nowadays, whenever people want to look up and search for anything that either complicated or simple, the first thing that is coming up definitely is Google. Google is familiar and famous for users in term of function of search engine. Moreover, according to Forbes, Google is listed in top of 100 The World’s Most Innovative Companies (The Forbes, 2012).
Executive Summary
Since human had a difficulty in searching information, the company has created the website where all information are conducted and easily to find. The users simply enter some key words and all information related will be discovered. The accuracy of Google is also trusted. That is the reason in every minute, there is 694,445 Google Searches based on the calculation of a new info-graphic from Go-Globe. Therefore, Google is always the best choice of users in search engine. Nonetheless, it does not innovate in major searching information but also expand in lots of areas such as Google book, Google phone, Google map and Google social network as the name Google plus. Hence, it is the company of creativity and innovation. Moreover, this paper is analysis the reason can make Google successful. It will focus on the innovation from products and services, the innovation from entrepreneur network, management team, marketing and operation. Specially, Google had a good innovation from company’s culture also. Moreover, Google’s business issue will be
BU035
LECTURER: ISAAC lEung sTUDENT NAME: TRAN PHAM THANH HOA
STUDENT NUMBER: 004MKT412
LECTURER: ISAAC lEung sTUDENT NAME: TRAN PHAM THANH HOA
STUDENT NUMBER: 004MKT412
GOOGLE COMPANY
Table of Contents Introduction 2 Executive Summary 2 Enterprise innovation-products and services 2 Innovation from entrepreneur network 3 Innovation from Management team, marketing and operation 4 Innovation from company’s culture and current and future business 6 Reference 8
Introduction
Nowadays, whenever people want to look up and search for anything that either complicated or simple, the first thing that is coming up definitely is Google. Google is familiar and famous for users in term of function of search engine. Moreover, according to Forbes, Google is listed in top of 100 The World’s Most Innovative Companies (The Forbes, 2012).
Executive Summary
Since human had a difficulty in searching information, the company has created the website where all information are conducted and easily to find. The users simply enter some key words and all information related will be discovered. The accuracy of Google is also trusted. That is the reason in every minute, there is 694,445 Google Searches based on the calculation of a new info-graphic from Go-Globe. Therefore, Google is always the best choice of users in search engine. Nonetheless, it does not innovate in major searching information but also expand in lots of areas such as Google book, Google phone, Google map and Google social network as the name Google plus. Hence, it is the company of creativity and innovation. Moreover, this paper is analysis the reason can make Google successful. It will focus on the innovation from products and services, the innovation from entrepreneur network, management team, marketing and operation. Specially, Google had a good innovation from company’s culture also. Moreover, Google’s business issue will be
Links: Yahoo! Teams with Google on Contextual Advertising. (n.d.). It 's Kick-Off Time: Rivals Camp Series Presented by Under Armour Launches This Weekend. Retrieved May 5, 2013, from http://yodel.yahoo.com/blogs/partnerships/ ine:"Padden., & Brian"