Google Inc Case Study

Topics: United States, Internet, World Wide Web Pages: 3 (915 words) Published: May 19, 2013
I. Case Summary/Introduction
This case study is about is about an Internet Company named Google. Google is a well known search engine that wants to step up an operation in China. Because of the strict laws and government in China the executives are finding it very difficult to launch this service within the country. II. Identification & Analysis of Issues

The issues identified in this case study are the controversy with Google promoting the website in China and unhappy stakeholders (business owners, clients, customers and etc.). If Google is granted access to launch the website without being monitored the citizens of China would have privileges to information that the country does not want the citizen to be aware of like the democratic system in the United States of America (USA) or pornography. As it is a now China monitors what the citizen uses the Internet for to keep control of illegal information that can be used to interfere with country’s security, public interests and children. The unhappy stakeholders in this case study will lose profits because of the censor laws which would not let certain advertising be allowed in the country. The stakeholders will have to worry about computer hackers invading USA government top secret information. III. Identification of and Impact of Stakeholders

The stakeholders in this case study are Google, China Government and consumers and service receivers. This case study has an impact on each stakeholder differently. The impact that this case study has on Google is if they did not agree to China's term Google would not be able to promote their services in China. Google operating in China will give them opportunity to broaden new businesses in a new culture. The impact on the China Government would be if they did not monitor or control what the citizens had access; the citizen would have knowledge of web freedom (the government controls limit information citizens of China obtain). The consumers and service...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Financial Case Study: Google Inc. Essay
  • Google Case Study Essay
  • Essay about Case Study: Google in China
  • Google Inc Case Study Essay
  • Case Study Google Inc Essay
  • Google Inc. Case Writeup Research Paper
  • Case Study Essay

Become a StudyMode Member

Sign Up - It's Free