Google Inc. is a publicly traded company headed by CEO Dr. Eric Schimidt, specializing in internet searching and online advertising. Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, and the company was first incorporated as a privately held company on September 7, 1998.The two founders Larry Page and Sergey Brin both play active roles in decision making process though.There are over 25 diffirent offices that Google owns, but the Home Office for the company is located in the heart of Silicon Valley in Mountain View, California.The business itself generates most of its revenue from keyword based advertising and the use of its search engine technology to find relevent pages to visitors’ searches(Google.com). Mission statement
Google’s mission statement is “ To organize the world” information and make it universilly accessable and useful”(Google.com). Google has also foundeed a ten part philoshophy that they stand by. (1) Focus on the user and all else will follow. For Google this means to make the best experience possible for the user. Fast, Clean, and accurate searches are what Google is based on. (2) It’s best to do one thing really, really well. Google does searches better than anyone. (3) Fast is better than slow. This is evident in their search return times. Google believes that visitors should get what they want and as fast as possible. (4) Democracy on the web works. This has worked for Google since the inspection of BackRub. By looking at what people are linking to, it gives the Google search engine a better frame of what to show as relevent to a visitors search. (5) You don’t need to be at your desk to need an answer. This is true now that Google has Google Mobile to offer searching to visitors, even though who can not get to a traditional computer. (6) You can make money without doing evil. Google does not show ads on its search results page unless it is relevent to the search. Google also does not sell pop-up ads. (7) There is always more information out there. Once Google mastered indexing of web pages, there was always phone numbers, addresses, information databases, area of information that are not normally accessible. (8) The need for information cross all borders. The internet does not stop at the borders of the United States and neither does Google. (9) You can be serious without a suit. Life at Googleples in Mountain View, California is very diffierent from most business.Google believe that its employees should be comfortable without having to worry about how they dress and just concentrate on their projects, ideas, and work. (10) Great just isn’t good enough. Google believes that one always should deliver more than what is expected and great products and business will come forth (Google.com). Strategic Goals
Google has created some goals for themselves to better their systems internally as well as push items that Google provides. Google is looking to better the environment that their engineers are working in to make them more productive. They hope that this will lead to new innovations and to become the best at what they do, web searching. Google also wants to make their tools and services everywhere for everyone. Google wants to push its toolbar and search related tools to try to drawn in more and more visitors (Lesson). Customer Demographics and Geographic Markets
Google’s customers range from the average interest user to much more adept computer users and also businesses looking to advertise to selected markets. Customers consist of people who use computers and have an internet connection, also people who have an access to an internet connected computer. Google’s customers are also companies that wish to advertise on the internet. Google places ads based on the search made by the user. This gives advertisers the ability to hit a narrower market that may be more interested in their product. Advertising revenues make up a large portion...
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