Google Inc

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4. Does Google have any core competencies? Explain.

Core Competency is a company’s unique ability acquired from its founders that cannot be easily imitated. The core competencies are what give a company competitive advantage by creating value and delivering it to the customers. Google Inc. (Google) is global technology company focused on improving the ways people connect with information. The company generates revenue primarily by delivering online advertising. As stated in the case, Google Inc.’s mission was to “organize the world’s information and make it universally accessible and useful.” Google Inc.’s core competencies are what makes Google very user friendly to customers and successful in the market place. Some of the most important core competencies that Google implemented in its business plan include Google employees and corporate culture, its brand equity and the meaning that it brought the word “search.” Google implemented an open and collaborative culture, which allowed its employees to come up with new product ideas that were exchanged and developed. Google offers its employees a great number of benefits, but the company also requires that the employees are extremely intelligent and have the ability to think innovative and “outside the box.” The company hires only smart, team-oriented people who can get things done. The interviewers at Google are looking for mainly four things:

The Google hiring process can be very long and very different compared to the classic hiring process. Once the above requirements are met, an applicant can be considered to join the Google team mainly based on the feedback of multiple other Googlers and how the applicant reacts to different situations during the hiring process among the team members.

Google Inc. puts a lot of emphasis on the products that it delivers to customers. They are always trying to come up with innovative ways to help the user in its everyday life. Google puts such a big emphasis on the...
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