Google History

Topics: Google, Google Earth, Larry Page Pages: 2 (462 words) Published: May 13, 2013
Google, a multinational multi-product corporation best known for its internet search engine, was incorporated as a private company, in September 1998. Although the founders are Larry Page and Sergey Brin, early in the history of the company leadership became a troika with the addition of Eric Schmidt. On June 27, 2011 -- the day before the company announced the creation of its Google+ social network -- Google's stock price closed at $482.80. With 322.25 million shares outstanding, that implied a market capitalization of above $155 billion. The immediate effect of the Google+ announcement was to add another $20 billion to that.

Coordinated Leadership Group
The tightly coordinated leadership group is one of the factors in the company's success. Eric Flamholtz and Yvinne Randle, in "Corporate Culture," refer to the three leaders of Google as a "classic leadership molecule" made up of leaders who function as a single and effective team. Page and Brin were students together at Stanford University when they created the company. Schmidt came in as chief executive officer in 2001.

Commitment to Cutting Edge
Google has always been committed to providing the best available technology. In the context of the now-classic search engine, this has meant continuously re-working the basics, creating "Universal Search," then "Realtime Search," and "Google Instant" to make the process of searching for information on the web both more revealing and more convenient for users. Google Instant provides suggestions letter by letter, so a searcher often doesn't have to finish the word he is typing in order to find links to the sources he wants.

Wise Expansion
Google has also had an eye for new ventures and acquisitions outside of the search-engine market, but in areas that have generated some synergy with its core. An early expansion was the creation of Google News in September 2002. This offered users a very convenient way to draw upon more than 4,000 news sources. An early...
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