Coordinated Leadership Group
The tightly coordinated leadership group is one of the factors in the company's success. Eric Flamholtz and Yvinne Randle, in "Corporate Culture," refer to the three leaders of Google as a "classic leadership molecule" made up of leaders who function as a single and effective team. Page and Brin were students together at Stanford University when they created the company. Schmidt came in as chief executive officer in 2001.
Commitment to Cutting Edge
Google has always been committed to providing the best available technology. In the context of the now-classic search engine, this has meant continuously re-working the basics, creating "Universal Search," then "Realtime Search," and "Google Instant" to make the process of searching for information on the web both more revealing and more convenient for users. Google Instant provides suggestions letter by letter, so a searcher often doesn't have to finish the word he is typing in order to find links to the sources he wants.
Google has also had an eye for new ventures and acquisitions outside of the search-engine market, but in areas that have generated some synergy with its core. An early expansion was the creation of Google News in September 2002. This offered users a very convenient way to draw upon more than 4,000 news sources. An early...