Google Ethics

Topics: Google, Ethics, People's Republic of China Pages: 4 (820 words) Published: September 13, 2012
Google began as a research project in January of 1996 by Larry Page and Sergey Brin, two PhD students at California's Stanford University.
They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques.

It was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance.

Google Inc. became an incorporated business in California in September of 1998.

The name "Google" originated from a misspelling of the word “googol.”“Googol” refers to 10 raised to 100, meaning a 1 followed by one-hundred zeros.

The goal of Google is to “organize the world’s information and make it universally accessible and useful.

In order to achieve this goal, the Google search engine interface is now available in over 35 languages. Google expanded its operations by providing an email service called Gmail and a map service called Google Maps. Some of Google’s registered trademarks in the US are Google, AdSense, AdWords, and Blogger.

It is continually growing and expanding and has a solid position as the world’s #1 search engine.

It was also named the best company to work for in 2007 by Fortune magazine.

Don't be evil" is the informal corporate motto (or slogan) of Google,

Don't be evil" is said to recognize customers needs and give them the best service and access to information even if it meant forgoing short term profits. That is why you never see ads in the main results page but on the right hand side,


Are accepted rules of right or wrong, guiding the conduct of business people.

In order to evaluate a company’s ethical decisions, one must look at the fundamental purpose of the company

Why Google’s actions in China follow traditional business ethical standards

Google entered china with the utilitarian philosophy because they knew that the benefits outweighed the costs. utilitarian philosophy, “it focuses attention...
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