Google Corporate Entrepreneurship

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  • Topic: Google, Sergey Brin, Larry Page
  • Pages : 3 (764 words )
  • Download(s) : 468
  • Published : November 11, 2011
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1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not?

The book refers to entrepreneurship as identification, evaluation, and exploitation of opportunities. Entrepreneurship is defined by as the capacity and willingness to undertake conception, organization, and management of a productive venture with all attendant risks, while seeking profit as a reward. Entrepreneurial spirit is characterized by innovation and risk-taking, and an essential component of a nation's ability to succeed in an ever changing and more competitive global marketplace. The entrepreneurial culture of Google remains important in the form of corporate entrepreneurship as opposed to individual entrepreneurship. Google as a corporation pursues opportunities in the attempt to thrive in a competitive industry, give back and provide helpful services to consumers. Corporate entrepreneurship is the process in which an individual or group of individuals in an existing corporation create a new organization or instigate renewal or innovation within that corporation. Even when corporate entrepreneurship results in new companies, the new companies often continue to work closely with the parent company. I believe that Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size because of the company’s commitment to expand the organization and its span of influence. If managers at Google influence employees to “buy in” to the identification, evaluation, and exploitation process relative to innovative and functional opportunities to develop and grow the Google brand, the culture of corporate entrepreneurship will continue. Of course there will be employees who will want to pursue individual entrepreneurship opportunities of their own, but without the resources and capital that Google has acquired they will not be a direct threat of competition to...
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