Google: Communication and Culture

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Most people know the name Google and know that it is a worldwide search engine. Larry Page and Sergey Brian founded Google in 1998. Their mission statement is “to organize the world’s information and make it universally accessible and useful.” (McCracken, 2005, p. 1)Google is always trying to expand their databases and make as many resources available to as many people as they can without restrictions. Google lives by its motto “Don’t be evil” and expects employees in and out of work to follow their code of conduct; which places a heavy emphasis on Ethical business practices. Google also expects consultants, contractors, and other companies that they do business with to follow their code of conduct. Failure to do so would result in disciplinary actions or termination of services. (Google Investor Relations: Code of Conduct, 2009) Google prides its self on being a large conglomerate that still maintains the feel of a small business. They do this by working in small teams on various projects. When a project is over, the team disbands and the members move onto another team project. The corporate environment consists of meeting rooms with couches and a relaxing atmosphere. (Robbins & Jude, 2007) For team projects or corporate meetings, Google encourages innovative thinking and originality. There is no hierarchy in meetings so everyone feels that they can participate and their input is valued. Google puts more emphasis on employee ideas than bureaucracy and, as a result, the turnaround time to implement new ideas is much faster. (Sullivan, 2007) Google also values change in order to keep up with the ever changing market. They are very selective in their hiring process, hiring people who can learn quickly, adapt to change and, most importantly, can work well with others in a group setting. Google puts more emphasis on ability over background. (Robbins & Jude, 2007) The companies’ culture has everything to do with communication within the...
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