Google Case Study

Topics: Motivation, Maslow's hierarchy of needs, Google Pages: 3 (1133 words) Published: May 25, 2013
Table of Contents
2.Application of theories3
Employee Motivation3
Staff Retention3
3. Conclusion4

1. Introduction
Google inc. is a company specialized in internet services and products, Google is developing over the last 14 years to become one of the best operating firms worldwide and obviously it did. Google has arranged many benefits to its employees in order to motivate and energize them. Google has café with free diverse food, a fitness center and laundry room in its campus, all of that can meet with employees physiological needs. Google has free on-site physicians and nurses and health insurances as well as free legal advice to its Googlers to satisfy their safety needs. New parent at Google get long paid maternity leave so they could spend more time with their new born child which according to Maslow’s theory is an example of social need, in addition to a ski trips where staff can bond with each other. (Life at Goolgle, n.d.) At 2011 Google gave its employees almost 10% raise as a reward for their accomplishments (Musil, 2010), which should fulfill some Googlers esteem needs, besides offering women a chance to lead. According to Larry Page Googlers get “20%time” which gives the employees 20% of their working time to focus on tasks they like, which is an example of self-actualization. (Sergey Brin and Larry Page: The genesis of Google, 2004) I think Google have created one of the best working environment for its employees so they can thrive with their ideas, also its offering them many privileges which hard to give up on, but in return the company expect better performances from its employees.

2. Application of theories
Employee Motivation
All organizations motivate their employees not just Google, they focus on the encouragement that employees gain from being motivated, which can positively affect their creativity, commitment and energy on the right direction toward...
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