Google Case Studies- Hrm

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Human Resource Management

Individual Report

January 2013

Introduction
Managing Human Resources effectively has become vital to organizations within the modern and fast paced business environment. Today’s market demands knowledge innovation and trust more than mere comparative analysis of sales/services and market share, and the hierarchy of the centre and periphery model is evolving into a different paradigm.

Human Resources specialists are more important in business strategies today as there’s a change in market dynamics; more so in the present economic situation of a global recession and downturn across industries as economies around the world are globally connected and interdependent. An organization with performance driven HR planning and development practices distinguish itself from competitors and brings quality & loyal workers who are committed and passionate about the success of their organization.

In order to understand the concepts and HRM strategies/practices learned in lectures better, I have chosen the company that has ranked 1st on ‘100 Best Companies to Work For’ list of Fortune (a well-known international business magazine) for 2007, 2008 and 2012. , based in Mountain View, California, Google is the world's most popular search engine. The company started out of a garage in 1998, has generated wealth faster than any company in history and now dominates the worlds’ information industry. Currently, Google has more than 30,000 employees worldwide is not just known for its innovative breakthroughs in the technology industry, but is also known for innovative human resources (HR) policies. Google is an icon of success among Internet companies. A survey conducted by Business Week magazine showed that Google was the most sought after company by college students, MBAs, women, engineers, and diverse individuals. As of 2008, Google receives an average of 3000 resumes a day (estimated 1.1 million a year) for an average of only 4000 available jobs a year. Google offers benefits that no other companies offer and it doesn’t pay for all the incentives out of their allotted administrative expenses; it’s all from company’s profits. Google has also made it so big that its company name has become a verb in dictionary! According to the web giant's manifest, the core principle is- always putting the user first, written as "focus on the user and all else will follow," being socially and ethically responsible, written as "you can make money without doing evil," and maintaining a fun, informal, and non-bureaucratic environment, written as "you can be serious without a suit". These three main points have become the mantra that defines all of Google's actions, and are the principle reason behind Google's massive success.

Discussion
First and foremost, Google recognized that company success is linked to employee’s success. Business strategy = HR strategy, it is viewed as the same. Google believes a fun, informal, non-bureaucratic corporate environment leads to a more engaged, more happy, and more creative personnel, and employs many practices that reflect these beliefs. HR practices at Google, is named 'People Operations'. It is not a mere administrative function but to ensure the building of a strong employee-employer relationship. Google have also gone though extraordinary step of changing the way employees work in order to attract and retain the very best. Google VP Operations, Liane Hornsey mentioned on Television show- MeetTheBoss’s interview that they care about employee’s work life balance, so they offer flexible work hours, part time work options, and telecommuting if the specific job allows. They have put in a lot of effort to make it a place where people want to be. Google's HR practices clearly reveal the impressive results of the company's approach, which help in increasing employee productivity.

HRM Strategies
There are many strategies used by Google but the focus for this report is on three...
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