Google Case Report

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Google
Michael Bernard
Prof. McAloon
Fitchburg State University
Business Policy and Strategy
April 8, 2013

Introduction

The term Googol, refers to the number One followed by One Hundred zeroes. Larry Page and Sergey Brin then decided to use this term in the founding of their new venture Google inc. It was officially incorporated on September 4th, 1998. The company began with one thing in mind “Don't be evil” a slogan which the company still tries to abide by today. Google wanted to refine the search engine industry. With a massive growth in online commerce and usage the two noticed a flaw with the common search engines being used. At the time search engines would find search results by determining how many times the keyword appeared on a page, making for several undesirable results. The two envisioned a new strategy for web searches and strived to make it happen. Appropriately Google’s mission statement “to organize the world's information and make it universally accessible and useful” describes what they wanted to achieve and exactly what they have achieved. After extensive company growth, several acquisitions, failed and successful ventures the company has grown to become not only one of the most desirable places to work but number 73 on Forbes Fortune 500 list of companies. Posting an astounding $50 billion in revenues for the fiscal year 2012.

Company History
The company's roots go as far back as 1996 when Larry Page and Sergey Brin met to discuss an idea the two had for a search engine called BackRub, they ended up running this search engine for close to a year on the Stanford network however the engine became too big for the stanford network to handle. “After this, the two renamed the company to Google. In august 1998 Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc.” The company began very small, small enough to fit into a friends garage. For almost a year years thats where the company operated out of. With quick growth and generally positive publicity, the company had a great year and quickly outgrew their cramped garage office and settled in a new location. the now tech hub of the United states, Palo Alto, California. In june of 2000 google partnered up with yahoo, so as google could become it’s default search engine for users. Google also launched one of its first ventures “Google Adwords” a pay per click online advertising system that would charge companies ad space on google searches depending on how many times the ad was clicked. In 2002 google launched google news a way for users to directly search for news articles. By now google has an office in sydney australia and a satellite campus near Stanford University. In august 2004 google announced their IPO, with an opening price of $85.00. It grew to $414.00 in just one year. Quickly after google releases one of its largest endeavours. Google maps, their attempt to map the words terrain and roads and make it accessible for all google users. Google continued on its path to innovation with creations like google video, a way for users to search videos on the web Google documents (Now google drive) a cloud based freeware office suite, google earth, an in depth satellite recreation of the planet earth. Most recently google has made several large acquisitions. In 2006 Goolgle aquired the massive video social networking site Youtube.com for 1.5 billion dollars. Google also acquired android, a linux based mobile operating system that under Googles management would change the face of mobile computing today. To coincide with google mobile initiative, they acquired Motorola in 2011 for $12.5 billion. Google’s largest acquisition to date. Google over its dynamic and staggering growth has taken an aggressive approach to business allowing employees to be original with ideas and attempt to bring them to life. With...
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