Google Case Analysis

Google Case Analysis

E-Business Module 2010, RKC

Google Case analysis

Contents • • • • • • • • • • Introduction …………………………………………………………………………02 Industry background………………………………………………………………..02 Company history…………..………………………………………………………..02 Corporate Culture………………….………………………………………………..04 Porter’s 5 forces……………………………..……………………………………..06 SWOT analysis……………………….……………………………………………..07 Products……………………………….……………………………………………..10 Strategy…………………………………………………….………………………..12 What should Google do? …………………………….…………………………..13 References…………………………………………………………………………..15

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Google Case Analysis

E-Business Module 2010, RKC

Introduction In just little over a decade, Google has become one of the biggest corporate conglomerates in the Internet and business world. In fact a lot of statistics are ranking it as the Top Brand for 2010. This idea was first born in the dorm room of two PHD students –Larry Page and Sergey Brin and grew to gigantic proportions. Google set out to take over the world! The case analysis attempts to propose solutions for Google to keep its growth pace and point out potential dangers

source: Milward Brown’s report on Top 100 Most valuable global brands 2010.

Industry Background In the early days of the World Wide Web, performing a simple search was a pretty hard technological challenge. Companies like Yahoo were using human indexing for web pages, which of course became obsolete due to the exponential growth of the web. Today, Google conceives of "search" as something much broader and more grandly ambitious--no less than helping people access, analyze, organize, understand all the world's information. That kind of ambitious long-term challenge is really exciting and inspiring to the most technically brilliant minds. Making money and achieving professional status are significant for them, of course, but so are the moral and altruistic rewards of the work itself and helping the community and civilization.

Company history Google was... [continues]

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