Google Case Analysis

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Google Case Analysis

E-Business Module 2010, RKC

Google Case analysis

Contents • • • • • • • • • • Introduction …………………………………………………………………………02 Industry background………………………………………………………………..02 Company history…………..………………………………………………………..02 Corporate Culture………………….………………………………………………..04 Porter’s 5 forces……………………………..……………………………………..06 SWOT analysis……………………….……………………………………………..07 Products……………………………….……………………………………………..10 Strategy…………………………………………………….………………………..12 What should Google do? …………………………….…………………………..13 References…………………………………………………………………………..15

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Google Case Analysis

E-Business Module 2010, RKC

Introduction In just little over a decade, Google has become one of the biggest corporate conglomerates in the Internet and business world. In fact a lot of statistics are ranking it as the Top Brand for 2010. This idea was first born in the dorm room of two PHD students –Larry Page and Sergey Brin and grew to gigantic proportions. Google set out to take over the world! The case analysis attempts to propose solutions for Google to keep its growth pace and point out potential dangers

source: Milward Brown’s report on Top 100 Most valuable global brands 2010.

Industry Background In the early days of the World Wide Web, performing a simple search was a pretty hard technological challenge. Companies like Yahoo were using human indexing for web pages, which of course became obsolete due to the exponential growth of the web. Today, Google conceives of "search" as something much broader and more grandly ambitious--no less than helping people access, analyze, organize, understand all the world's information. That kind of ambitious long-term challenge is really exciting and inspiring to the most technically brilliant minds. Making money and achieving professional status are significant for them, of course, but so are the moral and altruistic rewards of the work itself and helping the community and civilization.

Company history Google was incorporated on September 4, 1998. The founding of Google one of the legends of Silicon Valley. The company attracts a lot of interest even visits from movie stars like Gwyneth Paltrow and ex-Presidents like Jimmy Carter. A thousand people apply for jobs at Google every day.

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Google Case Analysis

E-Business Module 2010, RKC

In 1995, Page and Brin were students for a PHD in computer science at Stanford with a strong interest or roller-hockey and computers. Brin is the talker, the more extrovert of the two--originally from Moscow, he trained on the trapeze and even considered joining the circus. Born in 1973, Moscow, Russia, Sergey Mihaylovich Brin's family immigrated to Adelphi Maryland when he was six for reasons of anti-Semitism. He was exposed to math and science from an early age as Sergey’s father Micheal, was a professor in mathematics in the University of Maryland and his mother, Eugenia, was a scientist at NASA’s Goddard Space Flight Centre on projects relating to climate and weather forecast. She was later diagnosed with Parkinson disease (in 1998). As children Sergey and Larry attended the same school, but Sergey graduated from University of Maryland with an honors degree in mathematics and computer science. They met again at Stanford University and Sergey achieved his master’s degree with Larry in computer science and concentrated on Google since then. Currently he holds the position of president of technology at Google. Larry Page was born on 26th March, 1973 in Michigan, U.S.A, His father, was a professor of computer science and artificial intelligence at Michigan University., so he too had the tremendous opportunity of having been surrounded by computers and science magazines since he was six. Larry also admitted that his early access to computers and his curiosity narrowed his interest in invention and technology. Larry earned his bachelor’s degree with honors in computer engineering from University of Michigan and then earned his...
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