Google Case

Topics: Internet, Web search engine, Google Pages: 20 (6537 words) Published: April 23, 2013
Executive Summary
Google is a web search engine corporation which has expanded to provide other Internet-related products and services, including internet search, computing resources, software and advertising technologies. Google’s profits are almost solely generated from Advertising revenues using AdWords. The company's mission statement is "to organize the world's information and make it universally accessible and useful". Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The list of products offered by Google are numerous and diversified. All the products of Google are very useful and have made a lot of impact in the way we communicate; access information and locate things easily. The company established more than a decade ago to a greater extent seems to have achieved their mission statement in a variety of ways. it has been able to dominate the internet as a search engine with more than 60% market share in 2008, outperforming Yahoo, Microsoft, AOL, and Ask. Business strategy aims to make access to any online and computer technology very accessible and free so that through this “kind gesture” a lot of people will be attracted to their site. With increasing competition in the business of information technology, the best way to actually capture the hearts and minds of the consumers is to offer them all the useful software’s they need to keep them loyal and that is what Google have strategically being doing This study analyses Google’s internal and external factors, which then specifys the srengths and weaknesses, opportunities and theraths of the company. The SWOT analysis conducted will ..

the SWOT analysis then calritfed … which produced the following strategic reccomndations. These reccomendations will allow google to utilize the presented opportunities and overcome the threats, express their strength and work on their weaknesses.

* Grow into the social media market
* Improve their advertising services
* Expand their networking and partnerships
* Promote intellectual property
* Expand their services and promote current products
* Innovate to keep up with technology

Strategic Analysis
Internal Analysis
Strengths and Weaknesses
Google is committed to the continuous growth and innovation in becoming a superior Internet search engine. They have expanded beyond being an Internet search engine and now offer a variety of other products and services. Google also offers its services in a wide number of languages to be able to compete on an international level. Google diversifies by take-overs and strategic alliances. * Mission statement: in the benefit of the customer; the company’s mission is to cater its customer’s to their fullest needs and their philosophy focuses acting in favor of their customers. A profitable business model- Google’s internal business model is very structured and promotes order and hence profitability. BUSINESS MODEL OF GOOGLE Google Inc. has a unique business model that sets it apart from its major competitors. According to Chaffey (2007) Google’s business model is encapsulated in the SEC filing statement, “to organize the world’s information and makes it universally accessible and useful”. Google’s major task is to make information easily accessible to its major stakeholders namely the people who seek for information on the internet. In support, Chaffey (2007) insists that Google’s model is highly geared to offer the best and quality service to the users so that their experience will lead to a strong word of mouth promotion and strong traffic growth. In this regard, Google have acquired or form alliances with You Tube; e-bay; Yahoo (now abrogated); and Amazon. Google aims to collaborate or merge with the top online firms and through these innovative collaborations and mergers enable them to stay on top of its major competitors. According to...
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