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Google Case

Page 1 of 5
GOOGLE

INDEX

Company……………………………………………………………………………………………………………………………..3 Background…………………………………………………………………………………………………………………………3 Importance………………………………………………………………………………………………………………………….3 Information of the company……………………………………………………………………………………………..4 Characters in the case………………………………………………………………………………………………………4 Summary case…………………………………………………………………………………………………………………....5 Questions…………………………………………………………………………………………………………………………….5 Personal Opinion………………………………………………………………………………………………………………...5

COMPANY

Google, Inc. (www.google.com)

Background

Since the 60's when the U.S. created a network with the adjective of access to military information during the Cold War, is when inadvertently created one of the greatest phenomena of recent times, the Internet. Google is a company that has grown exponentially since its founding in 1998 to date, introducing a model to see the world and sell their services under a strong ethical commitment, a casual work environment where economic performance have put at the head of the industry. Today achieved a profit on only one billion dollars in advertising, the main key to Google's success has been the accuracy of searches, plus the large number of web pages stored on your system and it now only company is valued between 10 and 20 billion dollars, creating the guidelines which points to the web 2.0 era after the purchase of YouTube.

Importance
The positioning of Google as a search engine is one of the first on the market. Google gets almost 60% of Internet searches as each day's work is for Google Constant work generating content, optimizing web pages and looking for links whose results are not long term and other search engines. To continue with the largest market share Google takes into account the following aspects.      • Quality

     • Amount
     • Speed

Information of the company
Google's mission is to organize the world's information and make it universally accessible and useful. The need to overcome...