Google Case

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GOOGLE

INDEX

Company……………………………………………………………………………………………………………………………..3 Background…………………………………………………………………………………………………………………………3 Importance………………………………………………………………………………………………………………………….3 Information of the company……………………………………………………………………………………………..4 Characters in the case………………………………………………………………………………………………………4 Summary case…………………………………………………………………………………………………………………....5 Questions…………………………………………………………………………………………………………………………….5 Personal Opinion………………………………………………………………………………………………………………...5

COMPANY

Google, Inc. (www.google.com)

Background

Since the 60's when the U.S. created a network with the adjective of access to military information during the Cold War, is when inadvertently created one of the greatest phenomena of recent times, the Internet. Google is a company that has grown exponentially since its founding in 1998 to date, introducing a model to see the world and sell their services under a strong ethical commitment, a casual work environment where economic performance have put at the head of the industry. Today achieved a profit on only one billion dollars in advertising, the main key to Google's success has been the accuracy of searches, plus the large number of web pages stored on your system and it now only company is valued between 10 and 20 billion dollars, creating the guidelines which points to the web 2.0 era after the purchase of YouTube.

Importance
The positioning of Google as a search engine is one of the first on the market. Google gets almost 60% of Internet searches as each day's work is for Google Constant work generating content, optimizing web pages and looking for links whose results are not long term and other search engines. To continue with the largest market share Google takes into account the following aspects.      • Quality

     • Amount
     • Speed

Information of the company
Google's mission is to organize the world's information and make it universally accessible and useful. The need to overcome Google is based on all borders even though Google's headquarters is in California, its mission is to facilitate access to information on a global scale. Although its main product is the search engine, it also offers other services: Gmail, Google Earth, Google Talk, YouTube, Google Reader, Google Chrome, Google+, etc.

Characters in the case

Sergey Brin Mijaylovich
Russian businessman of Jewish origin, with U.S. citizenship, co-founder of Google, Inc.

Lawrence Edward "Larry Page
American businessman, CEO of Google, Inc.

Eric Emerson Schmidt
American computer entrepreneur and. He was president and CEO of Google, Inc. from 2001 to 2011.

Summary case

Initiation of Google in China
- Google want to compete locally with Baidu (company dedicated to finding information on the web established in China). - After Google got the operating license in 2005, the Chinese claimed that since the license was invalid on grounds of respect for government censorship rules - Entry of Google in China in June 2007 he was awarded the license - The success of Google in China depended on government contacts - China has decided to increase its restrictions in 2008 and censor Google searches that led to obscene sites. -In 2010 Google decided to officially retire from China, leaving their participation in the Chinese market.

Questions
How does the changing environment for Business affect Google’s ability to comunícate in this situation? The Chinese system is very conservative, since 1996 Chinese lawmakers created different laws and rules that censor the pages that they consider to be obscene or disruptive to society. The history of China, has revealed that his nationalist ideological base is strong with the sanctions it imposes its laws and regulations. Like all governments, there is always the factor of habit and cultures which are difficult to mold reality. China is a country which remained ideologically and culturally in the past, going to be very conservative and caring...
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