Google Business Report

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Industry Study
Summative Assignment

Google Inc.
“Don't be evil”

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A Report Done By: SriTeja Srivatsavai
Date: 01.14.2013

Table of Contents

Company Background
Pages 1 – 3

Human Resources
Pages 3 – 6

Issues affecting the business
Pages 7 – 9

Marketing
Pages 9 – 12

Conclusion
Page 12

Company Background

Google, a mulitnational corporation which has packed a lot into a relatively young life run-ed by 2 entrepreneurs, Larry Page, and Sergey Brin. Since Google was founded in 1998, these two partners have grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. Both Larry Page and Sergey Brin had many entrepreneur characteristics such as creative, curious, imaginative, persistent, goal-setting, hard-working, self-confident, and risk takers. They used many skills such as Research skills, management skills (planning, organizing, directing, controlling, staffing) and relationship skills to build this empire of theirs. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual web-pages. Google's mission is to organize the world's information and make it universally accessible and useful,

Fact: Google Inc, Founder and Co Founder are both at a net worth of 20.3 billion dollars.

It’s really the people that make Google the kind of company it is. They hire people who are smart and determined, and we favor ability over experience. Although Googlers share common goals and visions for the company, they hail from all walks of life and speak dozens of languages, reflecting the global audience which they serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot. Googlers strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. Google Inc. offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work as well as play.

Google has come a long way from the dorm room and the garage. They moved into their headquarters in Mountain View, California better known as the Googleplex, in 2004. Today Google has more than 70 offices in more than 40 countries around the globe. Though no two Google offices are the same, visitors to any office can expect to find a few common features: murals and decorations expressing local personality; Googlers sharing cubes, yurts and "huddles"; video games, pool tables and pianos; cafes and "microkitchens" stocked with healthy food; and good old fashioned whiteboards for spur-of-the-moment brainstorming.

When Google was just a few years old they wrote “10 things” we know to be true.

1. Focus on the user and all else will follow
2. It's best to do one thing really, really well
3. Fast is better than slow
4. Democracy on the web works
5. You don't need to be at your desks to need an answer
6. You can make money without doing evil
7. There's always more information out there
8. The need for information crosses all borders
9. You can be serious without a suit
10. Great isn't good enough

Page 1

What Google does for you:

Larry Page, the co-founder and CEO, once described the “perfect search engine” as something that...
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