Google and Search

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Google, Inc.

A case report prepared for

MG 495: Business Policy

Fall 2
2010

Henri Campbell, Baron Charles, Damian Johnston

November 10, 2010

Google

Mission Statement

“Google’s mission is to organize the world‘s information and make it universally accessible and useful.” While other companies were busy cramming the most ads possible on their homepages or squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved in the company including users, employees, and investors. Google’s success has come as a direct result of keeping people happy.

History of Google

Google was founded by two Stanford University computer science graduate students, Larry Page and Sergey Brin. When the two met in 1995, they argued about every topic they discussed except for the best approach to solving one of computing’s biggest challenges: retrieving relevant information from a massive set of data. By January of 1996 the two had begun collaborating on their first search engine. It was named BackRub for its unique ability to analyze “back links” pointing to a given website, and quickly earned a growing reputation among those who had seen it.

By 1998, the two had bought a terabyte of disks to create their first data center and renamed their search engine “Google”; which was a play on the word “googol”, referring to the number 1 followed by one hundred zeros, a reference to their goal of organizing the immense amount of information available on the web. Initially, Page and Brin had unsuccessfully tried to find companies to license their technology, but ended up raising an initial investment of almost $1 million when they decided to build a business on their own. And, by the end of that year, Google was answering 10,000 search queries per day and began to receive public recognition. They appeared on USA Today and were named one of the Top 100 Web Sites and Search Engines by PC Magazine. By early 1999 Google was answering over 500,000 searches per day, and their meteoric rise began.

By the end of 1999, Google had raised another $25 million from venture capitalists, moved to their current headquarters in Mountain View, California, grew to answering over 3 million searches per day, and received a slew of recognition, including being named on Time magazine’s Top Ten Best Cybertech list of 1999. They also went global with the introduction of versions in ten other languages for users to search in their native tongue, and still they were just getting started. Google continued to grow, developing strategic partnerships, developing new features, developing new services, and fulfilling over 34,000 search requests per second.

Ultimately, Google became the technology powerhouse that we know today. They achieved the status of having over 72% of the search engine requests in the United States. They also added a multitude of other services, including video, email, mapping, images, an operating system, an internet browser, internet protocol phone service, and many, many others.

Executive Summary
Google is a global technology leader focused on improving the ways people find and use information. We maintain the world’s largest online index of websites and other content and, via our automated search technology, make this information freely available, nearly instantly, to anyone with the Internet connection.

Google primarily generates revenue by delivering relevant, cost-effective online advertising. Businesses use our AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party websites that comprise our Google network use our Google AdSense program to deliver relevant AdWords ads that generate revenue and enhance the user experience.

Situation

Google, currently headquartered in Mountain View California, is now a strong leader in the technology sector, specifically in the...
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