Google launched its web based analytics service – Google Analytics (GA), officially in November, 2005. Formerly known as Urchin from Google, it is a complete enhanced package ideal for businesses and online marketing. Businesses have been able to benefit from this tool immensely as it enables them to have complete control over the online campaigns, revenue generation, performance data and above all, methods to optimize their sales.
This powerful tool enhances online marketing from the very scratch taking into account effective keywords, promotion of relevant offers through emails and also to some extent augments the website design. Based on these information and data, businesses of any size, are able to attract more visitors online, convert prospective visitors into clients, thereby are able to have very high return on investment (ROI).
Google analytics can be safely labelled as a powerful web based analytical tool that sanctions marketers across the world to have easy access to web analytics, which in turn can help them create better advertisements and build superior websites catering to the customers’ needs. The most important aspect of the tool is that it comes totally free from Google with the same operating features and platform, thus enabling easy installations and constant support on hand. (Watrall & Siarto. 2009) Relevant tools of Google Analytics:
1.Track the advertising ROI: This feature enables the marketer to start off by setting the goals he would like to achieve and then track the conversions against the defined goals. GA has been integrated with companies like AdWorld and Adsense , which in turn provide the marketer with in-depth data and metrics. These can be used towards a better understanding of the client requirements. (Clifton, 2010) 2.Multimedia tracking: GA enables the marketer to collect usage metrics by tracking mobile phone websites, web enabled devices, search engines and social networking...