Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second. The key to Google’s success has always been its underlying technology called PageRank--a unique algorithm formula originally developed by Page and Brin that sorts results according to their perceived importance. From the case analysis, “Google, Searching for Success On the Web” I will be addressing the issue on why I agree with Google’s strategy of expanding its product mix to include services other than just search capabilities (Focused in Qualitative Evaluation). Consumer Expectations:
The expectations of consumer is simple-- “The perfect search engine,” says Google co-founder Larry Page, “would understand exactly what you mean and give back exactly what you want.” Given the state of search technology today, that's a far-reaching vision requiring research, development, and innovation. The three components of the marketing concepts apply to Google are customer orientation, coordinated marketing activities, and organizational objectives. In customer orientation, Google’s value of good customer relationship management (CRM) sets a new standard in a way other companies attempt to mimic. From its inception, Google focuses on providing the best user experience possible. The growth in customer relationship has come not through TV ad campaigns, but through buzz marketing. And by always placing the interests of the user first, Google has built the most loyal audience on the web. In coordinated marketing activities, total quality management (TQM) of Google persistently...
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