Google

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Google is one of the most well known company. Named for the mathematical term "googol," It began as a research project in 1996 by Larry Page and Sergey Brin. (http://www.google.com/about/company/ ) At that time, both of them are PHD students in Stanford University. After years developing, Google is extremely successful.Today, Google operates web sites at many international domains, with the most trafficked being www.google.com. Google's mission is to organize the world's information and make it universally accessible and useful.(http://www.facebook.com/Google/info ) It handles almost 60% (http://www.scribd.com/doc/29809104/Google-Chrome-Os?&lang=en_us&output=json&session-id=b9406bbcfebf358f67d7cf4197edf7d4 )of the market in search engine usage. Expect for search engine, Google also has numerous products and services in other industries such as advertising, news, mail, blog, shopping, books, finance, translation and telecommunication. It has keeping diversity its business since its introduction in 1996. Moreover, Google is also the Number 1 on 100 Best Companies to Work For on Fortune Magazine's. (http://money.cnn.com/galleries/2008/fortune/0801/gallery.bestcos_top50.fortune/index.html )The company currently employs 8,000 employees, and is based in Mountain View, California. It also has several other headquarters in places like Seattle, Washington. (http://www.astahost.com/info/titcft-google-introduction.html ) The Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004 (http://www.google.com/about/company/ ) In this essay, Google will be introduced as three metaphors: Culture, Brain and Organism. Each metaphor will be critically discussed. Google is famous for its culture, so this metaphor will be explained at first. The supportings are the ten beliefs and values that Google believes. These are the main factors influence Google's culture and they could be the way people treat Google. Then, Google as brain...
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