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11. MBA -Entepreneurship -2011-12 -SDE

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BHARATHIAR UNIVERSITY: COIMBATORE – 641 046

SCHOOL OF DISTANCE EDUCATION (SDE)

for the SDE students admitted during the academic year 2011-12 & Onwards

M.B.A -Entrepreneurship
(Annual Pattern
PAPER NAME OF THE SUBJECT MARKS

First Year
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Principles of Management and Organisational Behaviour Managerial Economics Accounting and Finance for Managers Marketing Management Human Resource Management Quantitative Techniques for Management Research Methods for Management Corporate Communication Operations Management Second Year 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Entrepreneurial Finance Entrepreneurship Development Project management Information Technology and E-Commerce Technology Innovation and Sustainable Enterprise Business Plan and Ethics Managing Diversity Business Environment and Ethics Strategic Management 100 100 100 100 100 100 100 100 100 --------Total 1800 --------100 100 100 100 100 100 100 100 100

11. MBA -Entepreneurship -2011-12 -SDE

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1.1.Principles of Management and Organizational Behaviour UNIT I Management : Science, Theory and Practice - The Evolution of Management Thought and the Patterns of Management Analysis - Management and Society : Social Responsibility and Ethics - Global and Comparative Management - The Basis of Global Management – Functions of Management-The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises - Decision Making - Global Planning. UNIT II The Nature of Organizing - Organizational Structure : Departmentation - Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture - Global Organizing. Co-ordination functions in Organisation - Human Factors and Motivation - Leadership Committees and group Decision Making - Communication - Global Leading. UNIT III The System and Process of Controlling - Control Techniques and Information Technology Global Controlling and Global Challenges – Direction Function – Significance. UNIT IV Organisational Behaviour : History - evoluation, Challenges & opportunities, contributing disciplines, management functions and relevance to Organisation Behaviour. Organizational Behaviour responses to Global and Cultural diversity. Personality - Determinents, structure, behaviour, assessment, psycho-analytical social learning, job-fit, trait theories. Emotions and Emotional Intelligence as a managerial tool. Attitudes - relationship with behaviour, sources, types, consistancy, work attitudes, values - importance, sources, types, ethics and types of management ethics. Perception - Process, Selection, Organisation Errors, Managerial implications of perception.Learning - classicial, operant and social cognitive approaches. Implications of learning on managerial performance. UNIT V Stress - Nature, sources, Effects, influence of personality, managing stress- Conflict Management, Levels, Sources, bases, conflict resolution strategies, negotiation. Foundations of group behaviour : team decision making. Issues in Managing teams. Organisational change - Managing planned change. Resistance to change - Approaches to managing organisational change - Organisational Development - values - interventions, change management- Organisational culture - Dynamics, role and types of culture and corporate culture. REFERENCE 1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill Publishing Company, New Delhi. 2. Stoner, Freeman & Gilbert, Management, PHI, 6th Edition. 3. Robbins.S.P., Fundamentals of Management, Pearson, 2003. 4. Robbins.S. Organisational Behaviour, X edn., Prentice-Hall, India. 5. Umasekaran, Organisational Behaviour. 6. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition, 2004

11. MBA -Entepreneurship -2011-12 -SDE

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1.2. Managerial Economics UNIT I Managerial Economics - meaning, nature and scope - Managerial Economics and...
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