Google's Monopoly

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Lincoln Daniel
Business Math
Google, the little [search] engine that could do whatever it desired, was birthed in 1998 to a world in search of greater knowledge at a faster rate. Google served just that purpose with its collection of hard drives loaded with a vast array of information running through cyberspace. Its mission “is to organize the world’s information and make it universally accessible and useful” (Google).

As a global technology company, Google is primarily focused on its users and their experience as they seek greater knowledge of what they queried. Well Google took that vision and stretched it to extremes. The creators of Google thought that it was the simplest and most common sensible concept there was—faster is way more valuable than better. This became the third of their ten philosophies, “Fast is better than slow.”

To work they went. In deep competition with Yahoo’s search engine, Google worked diligently at setting itself apart from the rest. And so it did. Google began to monopolize the data world in February 2001. Google Inc. acquired its first company just 3 years after its only launch into the world. Just seven months after that, Google acquired the company that would forever change the way the world retrieved knowledge from the web. On September 20, 2001, Google took over Outride, a web search engine that, which would allow Google to personalize search results. The intelligence of the World Wide Web would now be in the mind of the beholder. Google was now the ruler of the search engine market.

Four years and 19 acquisitions later, Google sought to reach further into the lives of its users. In 2005, Google made the best decision it would ever make in its existence—Google buys out the mobile platform creator, Android. Pass Go! And the monopoly began. Google was now stepping into Apple’s territory. It was time to join the...
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