Goodwill Industries

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e-Evaluation Technology & Process Solution

Johns Hopkins University - Carey Business School IT Capstone Graduate Project

Graduate Applied Project in Technology

Executive Summary
The JHU Capstone Team was approached by the Member Services Center (MSC) of Goodwill Industries to help them select an online survey application to eliminate their current paper-based event evaluation system. The paper-based system was not only time consuming and inefficient, but it was also not fulfilling their ‘Going Green’ environmentally-friendly strategic initiative. The JHU Capstone Team began addressing this business problem by evaluating internal processes, collecting and analyzing specific functional requirements, and completing external market research and industry analysis. The internal assessment allowed the team to truly understand Goodwill’s needs, while the external assessment allowed the team to understand the various technological solutions available on the market. Although numerous requirements were identified, there were three that were of significant importance to Goodwill. These requirements included the fact that the solution needed to: be compliant with 508 and the rehabilitation act; have minimal resource impacts on their IT department; and be low cost. It was these three requirements that helped the team assess and evaluate all three architectures. During analysis, it was quickly determined that Software as a Service (SaaS) solutions had multiple advantages over Commercial-of-the-Shelf (COTS) and Open Source Solutions (OSS) solutions. First, COTS products were either too expensive or required too many technical resources to implement. Additionally, while OSS products provided best cost effectiveness, they normally required even more technical configuration than the commercial products. Finally, both COTS and OSS solutions may have required the purchase of hardware on which to install i

Graduate Applied Project in Technology the software, therefore adding to the overall cost of these solutions. Although COTS and OSS solutions had been eliminated due to high costs and IT impacts, there were still a number of SaaS solutions that had the potential of fulfilling Goodwill’s requirements. Each potential SaaS candidate was further evaluated against Goodwill’s top requirements. The JHU Capstone Team then narrowed the possible solutions to SurveyMonkey, SurveyGizmo, and Survey Methods. Each of these finalists was then further evaluated in terms of ease of use, professional presentation, and special features. The team selected SurveyGizmo due to its special features that would allow Goodwill to streamline their ‘thank you’ letter process. SurveyGizmo provided the capability to generate hidden questions that would tag responses based on speakers and sessions. This hidden information would allow Goodwill to sort and quantify the ratings by speaker and/or session, thereby assisting with the generation of ‘thank you’ letters. In summary, the JHU Capstone team recommended that the MSC consider SurveyGizmo as the service provider for their survey evaluation process. Although Goodwill had in-house knowledge of SurveyMonkey, the JHU Capstone Team believed that the special features offered by SurveyGizmo would make a positive impact on the analysis and creation of ‘thank you’ letters.

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Graduate Applied Project in Technology

Table of Contents
Executive Summary ............................................................................................... i  1.0  Overview ........................................................................................................ 1  1.1  Background Information ..........................................................................1  2.0  Business Problem .......................................................................................... 2  3.0  Project Objectives & Scope .......................................................................... 3  3.1  4.1  4.2 ...
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