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Good Negotiation Skills are essential to a successful business in the tourism industry

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Good Negotiation Skills are essential to a successful business in the tourism industry
Negotiation is a common human activity. Everybody negotiate in his or hers personal and professional lives and it is an important part of the competitive modern life. Negotiations can occur over dealing with people, business contracts, official matters, service, buying products and relationships. Also, in the tourism industry needs good negotiation skills for business successfully.

Tourism industry is not only one part of selling an air ticket or a room in the hotel but it is included the whole branches of business that provide the products and services desired by people while they are away from home. Without the tourists and business travelers and the money they spend for products and services while they are away from home, no branch of the tourism industry could survive.

For example, when the employee in the ticket booth has become an expert salesperson, it is a higher chance for the big group of customers to arrange the trip there and attract those customers who cannot make the buying decision to buy the ticket. More sales skills are required for big sales like major tours, independent tours, and long intermodal transportation itineraries.

In order to be a good negotiator, one must be a good listener. "Being a good listener means always letting the other person finish their thought before responding." After that, it needs to restate or paraphrase what the other person has just said. Armed with facts and background information, you can correct any perceptions that you don't clearly know. So, Preparation is the first step and the better way to know the needs and wants of the other side before to simply listen to what they are saying.

The first stage of negotiation is preparation. It is to set the plan to clarify the objectives, set the strategy and goals to help during the agreement process. The good plan will guide you quickly to the agreement. For example, the tourist group wants to stay in five-star hotel only then you must find the best price for them and



Bibliography: Fisher, U. and P. (1991), Getting to Yes: Negotiating Agreement without Giving In. New York: Penguin Books. Lewicki, R., Saunders, D. and Minton, J. (1999), Negotiation (3rd ed.). Boston: Irwin McGraw-Hill. Humbert, P. (2004). The Top 10 Tools for Effective Listening. Retrieved February 12, 2007 from www.philiphumbert.com

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