Joie De Vivre Hotels Company was found in back in 1987 in San Francisco by Chip Conley. Conley started from opening a Phoeonix Hotel in San Franciso. His first priority or targeted customer were of rock bands, musicians and film makers who mostyly travels for their projects and he me travel agents through out the America and proposed some free massage for tour manager during their stay in the hotel to attract the customer and make them stay in his hotel. And this worked and Conley was successful in making some of nationally known entertainers stay in his hotel. Joie De Vivre is a company which has entire business based in San Francisco and because of which it was negatively impacted by the incident of 9/11 and there was substantial turndown. Joie De Vivre began to expand its network out of San Franciso from 2005 by opening Hotel Angeleno in Los Angeles likewise in 2009 they opened other hotel in different place to spread the market of their company more wider.They opened Shorebreak hotel in Huntington Beach,Hotel Erwin in Venice Beach and Pacific Edge Hotel in Laguna Beach.
Strategy Plan Of Joie De Vivre's
The mission of Joie De Vivre Green Dreams is to prevent the environment and educate not only emplyees but also cutomer to reduce waste and toxins,make the environment a eco-friendly environment and always true to reuse,recylce and reduce the waste. Joie De Vivre is also working to get their hotels a green certificate by their local city or country to show their commitment for the environment and Green Dreams. Joie De Vivre uses the following policies and practices for the Green Dreams to come true: Reduce,Reuse and Recycle
Purchasing Environmental Friendly Products
Conserve Energy,water and natural resources
Generate clean energy through on-site solar production
Reduce, Reuse and Recycle:
Joie de Vivre try to reduce the wastage by reusing and recycying all...