Good Csr - Bad Csr in Telecommunications Industry

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6/6/2011

IMI

EXAMPLES OF GOOD CSR AND BAD CSR IN
TELECOMMUNICATION IN INDUSTRY

Evaluating CSR using B&L Framework | Ashwani K Sinha

CONT ENTS

1. 2.

INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1 2.2.2 CSR issues in general ......................................................................................................................................... 3 CSR issues specific to the telecommunications industry .................................................................................. 4 Direct effects..................................................................................................................................................... 4 Indirect effects .................................................................................................................................................. 4

3. 4.

INDUSTRY BRIEF ................................................................................................................................................. 5 PLAYERS IN THE MOBILE PHONE SPACE .............................................................................................................. 7 4.1 4.1.1 4.1.2 4.1.3 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6 4.2.7 AIRCEL ............................................................................................................................................................... 7 Aircel CSR .......................................................................................................................................................... 8 Aircel - Save Our Tiger Campaign...................................................................................................................... 8 Education for the underprivileged .................................................................................................................... 8 VODAFONE ........................................................................................................................................................ 9 Components Vodafone CSR ............................................................................................................................ 10 Energy efficiency ............................................................................................................................................. 10 Partnership with txteagle ............................................................................................................................... 11 mHealth .......................................................................................................................................................... 11 Low-cost internet access ................................................................................................................................ 11 Empowering women ....................................................................................................................................... 11 Targeting efficiencies in agriculture................................................................................................................ 11

5.

LEARNINGS ....................................................................................................................................................... 12 5.1 5.2 From Aircel example ....................................................................................................................................... 12 From Vodafone example ................................................................................................................................. 13

6. 7. 8.

IMPLICATIONS FOR INDIA...
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