Case 4 questions
1.What are the defining characteristics of the golf equipment industry? What is the industry like?
Innovative Technology and brand name recognition. The industry competitive forces are very high due to regulations, diminishing growth in players. The technologies that the companies have done are so advanced that the USGA has to put regulations on them to make the game fair all around.
2.What is competition like in the golf equipment industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not? The competition is fierce since the growth is slowing; the competitive force that has the greatest effect on attractiveness is barriers to entry. The regulations that have been passed make it difficult for a company to enter the industry. Some advantages are angle at the club head and the grip of the club.
3.How is the golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry? The golf industry has been changing drastically over the past decade due to relegations and technological advance. The industry doesn’t change quickly , but when it does the change will be greater. The recreational change will go quickly as long as there are not too many changes.
4.What does your strategic group map of the golf equipment industry look like? Which strategic groups do you think are in the best positions? Which are in the worst positions?
5.What key factors determine the success of companies competing in the golf equipment industry? Which companies seem to perform these factors the best? What is the overall competitive strength of the major golf equipment manufacturers?
The key factors are advanced research and the new...