RESEARCH PROJECT REPORT
POTENTIAL & PREFERENCE OF GODREJ FURNITURE IN H.P.
SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE DEGREE OF MASTER OF BUSSINESS ADMINISTRATION
GODREJ & BOYCE MFG.CO.LTD.
UNDER GUIDENCE OF
MR. SATVINDER SINGH
(ASSOCIATE. MANAGER, INTERIO DIVISION)
GODREJ & BOYCE .MFG.CO.LTD.(MOHALI BRANCH )
There were many, within Godrej and outside who assisted us to make this project possible. Our heartfelt thanks to each one of them for their whole hearted co-operation in making this project possible.
Our grateful thanks to:
Mr Satvinder Singh Rayaat, Associate Manager, Godrej Interio for his tremendous enthusiasm and lively interest in this project and the dedicated work he put in over a two month period.
We also like to give our thanks to Mr. Manmeet Singh Asst. Manager - Sales (Godrej Interio) for their guidance for our project.
Our deepest gratitude to all the respondents who have been sincere to express their views without whom the validation of this research would have remained just an idea.
The summer training is an on the job training which enhances the knowledge and skills of the trainee and generate scope for the implementation of his/her acquired skills and knowledge during his/her MBA program. It helps an individual to gain first hand experiences in the corporate world.
Godrej group of industries is catering the needs of customers since 1897 by providing various quality products. The company is one of the largest privately held diversified corporate in India. The Godrej name has been built on a spirit of innovation that has made it one of the country’s most remarkable industrial corporate.
Founded over 108 years ago, Godrej is a highly reputed Household and Industrial Brand in India. Admired for its sprit of Innovation and Self Reliance, Godrej and Boyce Mfg. Co. Ltd. is today a highly diversified marketing and manufacturing organization.
Godrej Interio is a contemporary, stylish & ergonomically designed range of furniture & interior solutions that transforms any space. It comes from the expertise & constantly evolving solutions that is provided to the consumer. And the motto “Interio - No one knows interiors better than us” is depicted in the work done by Godrej employees.
The main objective of conducting such a type of research was to know the potential and preference of Godrej Furniture in Himachal Pradesh sand to know the perception of people about Interio Brand in general
During the training period at Godrej & Boyce MFG. Co. Ltd.we learned about: Corporate culture, Organizational behaviour, Team work & Coordination.
In these two months we conducted a survey, regarding “potential and preference of Godrej Furniture in H.P.” we received feedback & valuable suggestions about Godrej furniture. These suggestions will certainly help the organisation in future. From this survey we came to know about the demand of furniture in banking sector, educational, insurance segment and also in govt. Offices. It was also found that most of the customers are not aware about the Godrej furniture and brand “Interio”. During this programme we consulted many sources - experienced dignities working in Godrej, books, magazines, catalogues, and websites to get sufficient knowledge about the company.
During the survey we found two main issues:
• Insufficient information...